Cars, the Chinese sell more in Europe than Renault and Audi. Vw T-Roc on the highest podium
According to data from Jato Dynamics, the 5% growth in the European market in August can be attributed to an increase in registrations of electrics and hybrids. In 2025, 1.54 million electric cars were sold in Europe. Vw T-Roc is the best-selling model in August
2' min read
2' min read
Chinese brands increased their market share in Europe by 5.5 per cent in August, outperforming sales of heritage brands such as Audi and Renault. In addition the strong performance of electric cars in Europe in August, +27%, allowed the European market to increase registrations by 5% year-on-year, according to data from the Jato Dynamics Institute. In addition, sales of electric cars were up 3.6 points to a new record share of 20.2 per cent.
Impressive plug-in sales
.Volumes up 59% thanks to the 83,900 plug-ins sold and a share that rose to 10.6%. It should be noted that in the face of higher tariffs on electric imports, Chinese brands are increasing their Phev offerings. As a result, their registrations have risen from 779 units in 2024 to 11,064 in 2025. Byd is the eighth best-selling Phev brand. The ranking of the 10 best-selling plug-ins features three Chinese models, the Byd Seat U, the Jaecoo J7 and the MG HS.
Chinese brands sell more than Audi and Renault
.Based on the 43,500 units registered by Chinese brands in August, a 121% increase year-on-year, it can be said that their volume exceeds the August sales of Audi, 41,300 units, and Renault, 37,800 units. Of course, Chinese car registrations comprise 40 different brands, but it must be said that a strong majority of 84% of total Chinese sales in August came from just five brands, namely MG, Byd, Jaecoo and Omoda and Leapmotor (Stellantis).
Europeans respond well to Chinese competitiveness
.Going into the details of the Chinese brands, it must be said that MG recorded more new car sales in August in Europe than Tesla and Fiat, while Byd was ahead of Suzuki and Jeep as the top brand in Stellantis. Finally, Jaecoo and Omoda sold more cars than Alfa Romeo. European consumers, according to Jato Dynamics, are responding positively to the growth of Chinese brands' offerings, so much so that the brands seem to have completely overcome the initial problems of recent months.
Volkswagen T-Roc is the best-selling car in August
.Vw's B-suv, the T-Roc, was the best-selling model in Europe between January and August with 14,700 registrations, an increase of 14%. A surprising result given that the model has been on the market for eight years and the second generation was recently introduced. The largest of VW's SUVs, the Tiguan, also recorded a volume increase of 23% and thus occupies fourth position. Its direct rival, the Hyundai Tucson sixth recorded a 28% increase.
