Agribusiness

Cioccolatò returns to Turin, hub of the Italian cocoa industry

7% of companies in the sector are concentrated in the province - The chocolate fair, from 13 to 17 February, opens a business area

by Filomena Greco

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

An appointment in Turin for the Made in Italy chocolate industry, which has a total of 755 companies processing cocoa, chocolate, sweets and confectionery, a number that is multiplied by two and a half times if commercial activities are also considered. In Piedmont there are 106 companies, 14% of the national total, half of which are concentrated in Turin and its province, almost 7% of the entire Italian manufacturing sector.

Italian exports of cocoa, chocolate, candies, and confectionery, according to elaborations by the Turin Chamber of Commerce, reached 2.4 billion euro in the first 9 months of 2025, up 93.2% compared to the same period in 2020. Compared to 2024, foreign sales of chocolate and other food preparations containing cocoa are also growing by more than 20%.

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In 2024 (latest available data), Italian households spent an average of EUR 23 per month on sugar, confectionery and desserts (4.7 per cent of food expenditure), of which EUR 6.85 was spent on chocolate, cocoa and cocoa-based food products alone. This figure is up from 2022, when the overall average household expenditure for this category was EUR 20.95, of which EUR 6.19 was for chocolate products.

The data were illustrated at the presentation of the 2026 edition of Cioccolatò, the historic event dedicated to the great Italian and Piedmontese chocolate producers and artisans. The event will take place from 13 to 17 February in the heart of Piazza Vittorio, in the city centre, and the Casa del cioccolato space will host 30 appointments dedicated to tastings, show-cooking, thematic meetings and tastings.

In this context, Turin is a candidate to be the reference hub of the chocolate supply chain in Italia, with an event that aims to be a real strategic hub capable of bringing together the entire production ecosystem. The novelty of the 2026 edition is the creation of the B2B Area, an exclusive space where producers and national and international buyers will be able to meet to forge new business agreements.

Piedmont is the land of historic names in the chocolate industry, from Ferrero to Novi, via Baratti&Milano, Streglio and Domori, realities that have been joined over the years by new chocolate masters such as Guido Gobino and Guido Castagna. An industry that has been able to reinvent itself, which today is grappling with the problems linked to the price and yield of the raw material, cocoa, but which has its roots in the oldest Italian artisan tradition.

The latest battle related to quality recognition for local products is represented by the route to PGI certification for Gianduiotto di Torino, promoted by the Gianduiotto di Torino PGI Promotion Committee, chaired by master chocolatier Guido Castagna together with secretary Antonio Borra. The process, supported by the Piedmont Region and a consortium of artisan producers, aimed to protect the traditional recipe using Piedmont Hazelnuts. The specification requires the use of IGP Piedmont Hazelnuts, sugar and quality cocoa, banning hydrogenated vegetable fats, with a specific logo that will guarantee its authenticity and traditional processing.

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