Acquisitions

Christie's re-enters the collector car business with Gooding&Company

The purchase represents a comeback in Pinault's auction house sector. The auction sector marks a slowdown

3' min read

3' min read

The announcement of the purchase of the Californian auction house Gooding&Co by Christie's did not come as a surprise to those in the industry, who had been expecting the British company to return to the classic car sector for almost a decade, having unexpectedly abandoned it in 2007, partly as a result of a misstep regarding the historical originality of a racing car that was put up for sale. David Gooding had already left Christie's in 2003 to found his own creature, which has grown to become one of the leaders in the sector.

Already in 2015, historical rival Sotheby's, after several years of collaboration with Canadian RM Auctions, had decided to acquire it, becoming the industry leader with the RMSotheby's brand, and thus benefiting from the strong market growth of the last decade.

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According to data from Adolfo Orsi's Classic Car Auction Yearbook, in the year between 2007-2008 the market at auction was worth $465 million, almost doubled in 2012-13 to $820 million to exceed $1 billion the following year and $2 billion last year 2022-23.

But the results coming out of the last crucial August auction rounds in Monterey suggest a definite slowdown in the market, especially in the sectors most related to speculation on recently produced sports cars, and the generational change of buyers.

The collector car auction market

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According to k500 of dealer Simon Kidston, the combined revenues of the four international auction houses present in California in mid-August were just over $330 million compared to $363 million a year earlier, including $104 million in revenues for Gooding&Co and $154 million for RMSotheby's, with newcomer Broad Arrow, from 2022 part of the Hagerty insurance group, distant third at $61 million, and historic Bonhams reduced to $11 million from the previous year's $55 million in which it sold its most expensive car.

The slowdown is even more evident in Europe: on 30 August Gooding&Co itself held its only European auction, which opened during the pandemic period: the reduced Hampton Court catalogue, presented as part of the pageant of elegance at the Royal Palace on the Thames, saw almost half of the lots unsold for proceeds of only £7.4 million.

L’acquisizione

The deal will be finalised within the year and will see the current founders and employees remain in place, at least for the time being.

For Christie's, this is a necessary move to intercept the growing demand from the luxury goods collecting sectors, an area in which it seems to have suffered from the initiative of Sotheby's and, in the case of collector's watches, Phillips, which to date has no presence in the car sector.

The purchase by Christie's will almost certainly result in Gooding's expansion into Europe and the Middle East, with possible consequences for domestic operators such as France's Artcurial and the UK's Bonhams, which is also very present in other countries.

In any case, the classic car sector is very fragmented at national level for cultural and legal reasons, which could help to maintain healthy competition, also helped in part by the phenomenon of expanding online auctions for less prestigious cars.

It is to be hoped that the newly forming duopoly will not lead to the massive introduction of market-distorting financial products also in the car mechanism, especially the most valuable ones, as happened with the guarantees for millionaire works of art.

So far, auctioneers have favoured the large-scale use of unreserved delivery, a particularly effective mechanism for finding new correct equilibrium prices after the hangover of post-pandemic speculation.

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