Christie's succeeds in winning over Millennials in a difficult year for auctions
In the second half of the year, improvement generating moderate optimism for 2025, eyes on Saudi Arabia where it obtained a business licence
5' min read
5' min read
Christie's closed a "challenging" year as described by CEO Guillaume Cerutti, in a difficult economic environment and with the art market shrinking: the auction house lost in all areas but recovered in the second half of the year and attracted new collectors. Thus, the auction house is looking forward to 2025 and beyond, thanks to the growing number of Millennials buying art. In the Americas 26% of buyers and bidders are Millennials or younger, while in the Asia-Pacific region this generation accounts for 44% of the clientele. In summary, Christie's reported stronger auction sales in 2024, particularly in the second half of the year, along with decidedly positive results forprivate rooms.
But here are the results in detail. Global sales amounted to $5.7 billion, with auction awards of $4.2 billion (down from $5.03 billion in 2023), and private sales grew to $1.5 billion (compared to $1.2 billion in 2023) by +41%, contributing 27% to global sales.
Performance indicators such as the overall sales rate (sell-through rate) was 86 per cent, the Index of Hammer price to Low Estimate was 112 per cent, and bidders per lot was 3.7 per cent. All indicators showed growth over the previous year, 'highlighting,' as the CEO pointed out, 'that our strategy and focus has been successful with sellers and buyers'. In addition, the CEO recalled that the most valuable work of the year, L'empire des lumières by René Magritte, was sold for $121.2 million, from the collection of Mica Ertegun: the only lot sold for over $100 million globally. Christie's also beat the year's most precious jewel, "The Eden Rose", a 10.20 carat pink diamond, which fetched $13.4 million in New York in June.
Results in the Americas
.The Americas contributed 42% to global auction sales, with an 18% increase in new buyers for 20th/21st century art. 26% of buyers and bidders in the Americas are Millennials or younger. In the Americas in the second half of the year, in New York, the most expensive and record-breaking work for Surrealist art sold for a week in November with a turnover of $ 689 million: 9 lots sold above the $10m mark, including over Magritte, Ed Ruscha's "Standard Station, Ten-Cent Western Being Torn in Half" ($68.3m) and Jean-Michel Basquia's "Untitled" ($23m); 18 artist records set. Following the sale of the Lear, de la Cruz and Elton John Collections in the first half of the year, the auction house offered in the second half of the year the collection "MICA: The Collection of Mica Ertegun" which totalled $194m in four 100% sold appointments and with other sales in progress; "The Rockefeller Mitchells: Science for the Benefit of Humanity" with two masterpieces "City Landscape" and "Untitled" by Joan Mitchell, totalled $26.5m.
In Asian Art Week, the week dedicated to Asian art in September, sales totalled $29.7m with several auction records and together with the success of the March sales series, Christie's New York confirmed its leadership in the category.

