Clinicalfarma grows in pharmacy and parapharmacy make-up with the Lovrén brand

Clinicalfarma, an Italian company based in Genoa that manufactures and markets body care and personal wellness products, is growing in pharmacy and parapharmacy make-up driven by Lovrén, the company's flagship brand.

According to New Line data in the mobile year ending June 2025, the company recorded volume growth of 20.3% and value growth of 27.1% in the markets covered by dermocosmetics and hygiene in pharmacies and parapharmacies. In the mascara sector, Lovrén maintains its leadership position, taking the top 6 best-selling mascaras in pharmacies and parapharmacies in the period January-June 2025, with an overall volume share of 47.8%.

Lovrèn

In the mobile year ending June 2025 in pharmacies and parapharmacies, in the make-up market Clinicalfarma recorded a positive trend of +16.9% in volumes with a market share of 33.9%. The Lovrén brand in the eye make-up segment stands out with 39.8% volume share and 20.7% value share. In the eyeliner segment, the brand is also among the leading players with a 38.8% volume share and a 20.8% value share in pharmacies and parapharmacies. In the nail polish market, it grew by 6.5% in volume terms, gaining a share of 18.0% and becoming the volume leader in the sector in pharmacies and parapharmacies.