Agricultural machinery

CNH to invest €21 million in logistics and a simulation facility in Modena

At the San Matteo Centre, a simulator that cuts design times by a third – EMEA President Mueller: “The crisis will not lead to a revision of the 2030 targets”

by Filomena Greco

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

This is a two-pronged investment: on the one hand, to enhance the combined simulation process in order to speed up product design and development; and on the other, to implement a spare parts storage and delivery system that makes Modena one of the Group’s most innovative hubs globally. CNH is investing €21 million in the Research and Development Centre in San Matteo, in the heart of Motor Valley. This is one of the Group’s facilities in Italia, a country where the Exor-controlled Group employs just under 5,000 people.

The new virtual simulation ecosystem has been implemented to reduce product development times by a third, preventing design issues and improving testing processes as well as the overall industrial design of the solutions. As for the AutoStore™ automated warehouse – a technology developed by a Norwegian company specialising in automated cubic storage systems – it enables the Group to guarantee the availability of spare parts within 24 hours to its 1,200 dealerships in Italia and worldwide.

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The backdrop is that of an agricultural market which has seen significant declines across all regions; these declines have led to a fall in production volumes, particularly at the Jesi plant over the last two years, and are likely to result in the cessation of production at Cesena, a site that will be converted into a logistics hub.

The market recovery hoped for in the EMEA region is under threat from the war in Iran and the crisis triggered by the closure of the Strait of Hormuz, with particular difficulties arising from the shortage of fertilisers. For Markus Mueller, CNH’s EMEA President, however, the current crisis will not lead to a revision of the 2030 targets set during last year’s Capital Markets Day – leadership in all key markets, an adjusted EBIT margin of between 16% and 17% by 2030, and a 25% increase in cash generation over the entire cycle.

“We have taken concrete steps and are already two-thirds of the way there,” he pointed out. The recovery, he emphasises, “will not be swift”; the situation is complex and there are uncertainties to be addressed, “but we are doing our homework and the team is motivated”.

The new simulation centre adopts a ‘virtual-first’ approach based on three pillars: a dynamic simulator; a driver-in-the-loop system mounted on an immersive 6-axis motion platform, to test vehicle behaviour prior to production; and finally, a multi-dyno test cell: a controlled environment for the validation of advanced powertrain systems and electrical hardware.

Among the facilities at the Modena site is a test track designed for advanced sensors, complete with a weather simulation system to verify autonomous driving capabilities. Covering 2,000 square metres, the AutoStore™ system handles up to 550 parts per hour, thanks to battery-powered automated trolleys that move horizontally, utilising the storage space below.

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