Coca-Cola Christmas commercial made with AI: the hunt for error has begun
If you look closely, you notice that the iconic bright red Coca-Cola trucks seem to change shape as they speed along the snowy road. And that the trucks move their wheels from one shot to the next.
Key points
Coca-Cola presented three commercials for its 2025 Christmas campaign. One of them, produced with artificial intelligence, turned out to be a boomerang due to some flaws. It was the commercial produced with the Los Angeles AI studio Secret Level, which had already produced one in 2024, which was itself harshly criticised.
But what are the flaws that perplexed viewers upon seeing this AI-generated remake of the iconic 1995Holidays Are Coming commercial?
Watching closely, one notices that the iconic bright red Coca-Cola trucks seem to change shape as they speed along the snowy road. And that the trucks move their wheels from one shot to the next.
The 'unstable' Coca-Cola Christmas trucks have exposed a major limitation of generative video models that fail to keep characters and objects consistent across multiple takes. This is because - reveals the British newspaper Daily Mail - there are artificial intelligence models that create videos frame by frame without remembering previous scenes, suffering from what experts call 'time drift', or the slow breakdown of continuity between frames.
Coca-Cola's location
"There will be people who will criticise: we can't please everyone 100 per cent," said Pratik Thakar, global vice-president of Coca-Cola and head of generative artificial intelligence, in an interview with The Hollywood Reporter this week. "But if the majority of consumers see it in a positive way, it's worth moving forward."
