Coin, the relaunch passes through a new agreement with Mango

An important agreement between Coin and Mango promises to relaunch the historic Italian brand, which has been undergoing a rethink for some time, and together expand the Spanish brand's presence in the country.

Mango has in fact chosen Coin as the pivotal partner in its 2026-2027 development plan in Italia, which envisages the opening of 13,500 m2 of sales areas - ranging from 400 to 1,000 m2 - within Coin shops. To support this extensive expansion, Mango will invest directly in the Coin network to implement its 'New Med' flagship concept in 22 shops, a 'Mediterranean home' that will house the brand's entire universe (Women, Men, Kids and Teen).

The new phase will begin next September and will follow a precise roadmap: by October, the first eight openings are planned in the Coin stores in Milan, Bari, Rome (in the San Giovanni and Cinecittà locations), Catania, Florence, Piacenza and Vicenza, and the remaining locations - including Genoa, Como and Trieste, as well as stores in Sicily and Sardinia - will be inaugurated during 2027.

Concurrently with the signing of the agreement, Coin has approved a new capital increase, up to 30 million euro: "The capital increase and the strategic partnership with Mango represent a fundamental step in Coin's transformation path," says Matteo Cosmi, CEO of Coin S.p.A., in a note. This operation demonstrates that the Coin project is once again attracting trust, investment and leading international brands. The entry of Mango in our network, with over 20 openings by the end of 2027, is a concrete sign of the correct direction taken. A model in which Coin makes available to its partners the strength of its network, the quality of its spaces, the centrality of its locations and the credibility of a historic Italian brand, becoming an enabler of growth for brands and a new point of reference for the end customer. The agreement with Mango is not a point of arrival, but the first important chapter of a new strategy. Other international brands have already chosen and married the Coin project and are preparing to make their official entry into our shops in the coming months'.

"This agreement will allow Italian consumers to access all of Mango's creativity and distinctive value proposition within excellent Coin department stores," said Daniel López, Chief Expansion & Franchise Officer of Mango. "It represents a revolution in the vision of department stores and at the same time constitutes a fundamental step in the expansion strategy in Italia, coinciding with the 25th anniversary of the brand in the country.