Alliance

Collaboration between Il Sole 24 Ore and Confindustria for the ExPAnD platform kicks off

The interactive digital database that analyses and develops Italia's export potential

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

The collaboration between Il Sole 24 Ore and Confindustria for ExPAnD (Export Potential Analysis and Development), the interactive digital platform designed to support companies, institutions and professionals in the identification and development of export opportunities in international markets, has begun.

This strengthens the collaboration between the leading publishing group in economic and financial information and the National Association of Entrepreneurs in the area of information provision to guide Italian companies in foreign markets.

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The context in which ExPAnD fits is of strategic importance for the production system in Italy, all the more so in a global scenario marked by growing uncertainties - geopolitical tensions, fragmentation of value chains, new tariff regimes - that make access to foreign markets both more necessary and more complex.

In 2024, Italia exported goods worth over Euro 623.5 billion, confirming its position as the world's fifth largest exporter with a share of 2.9% of the total; a figure that the most recent economic signals confirm is growing, with a tendential increase of +7.4% recorded in March. Analyses by Centro Studi Confindustria indicate that the room for manoeuvre deriving from the shares held by competitors with similar characteristics amounts to over 550 billion euro: a realistic target - equal to an increase of 80 billion - would bring Italia's exports to 703 billion euro, exceeding the target of 700 billion by 2027 set by the government.

ExPAnD was created precisely as a concrete response to this need: to offer a user-friendly, easy-to-use tool capable of guiding entrepreneurs - particularly small and medium-sized enterprises - towards growth opportunities in international markets.

The platform, developed by the Centro Studi Confindustria in collaboration with the Fondazione Manlio Masi and promoted by Il Sole 24 Ore, offers a qualitative-quantitative database analysing around 5,000 product categories in more than 180 countries, estimating the still unexpressed export potential and indicating - once the priority markets have been defined - where to concentrate efforts to grow, while optimising resources and investments in complex contexts. The data is updated on a quarterly basis, guaranteeing a current and up-to-date picture of international competitive dynamics.

ExPAnD quantifies, for each product and market, Italia's main competitors, competitive positioning - in terms of share, price and geographical distance - and opportunities for expansion compared to countries with similar characteristics.

Thanks to the support of artificial intelligence, the user experience is intuitive and effective, making the platform an accessible tool for businesses and policy makers alike. Alongside data, ExPand offers immediate and strategic insight to guide decisions, investments and internationalisation paths.

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