Como hotels set to acquire assets in Puglia and the Langhe

As for the mountain tourism segment, however, following its investment in the Dolomites, the group is looking with interest towards Cortina d’Ampezzo, which continues to benefit from the success of the 2026 Olympic Games. “The resort has great potential, particularly given the international attention it will continue to receive. The problem is the lack of available projects.”

A potential investment in major cities is more complex, at least for the time being. “Milan and Rome are extremely attractive markets, but for an investor like us, who buys properties directly, it is very difficult to find the right property.”

The Singapore-based group now boasts 19 properties, including resorts in Bali, Bhutan, London and Paris, and a private island in the Turks and Caicos Islands. Alongside these are private villas managed with hotel-style services.

According to Jolivet, competition amongst international investors has increased significantly in recent years. “Today, everyone wants to invest in Italia. There are far more investors involved in every transaction than in the past, and this makes it much more difficult to finalise acquisitions.” This competition has also put pressure on prices for prime assets. This trend is driven both by the growth in international tourism and by the country’s strong appeal to luxury clients.

‘Western Europe continues to see robust demand thanks to its stability, safety and the breadth of its offering. Italia, in particular, is a destination that continues to appeal to both the American and Asian markets.’ The geopolitical context is also changing travel habits. “Tourists today tend to choose destinations perceived as safe and relatively close by. Americans are travelling to Europe in increasing numbers, and we continue to see very strong demand for Italia.”

The group prefers to purchase properties directly, invest in their refurbishment and retain ownership of them in the long term.

“Ours is not an ‘asset-light’ model. We buy hotels, invest in the properties and work on buildings that have a history and an identity worth enhancing. That is our philosophy.” For this reason, the restoration of historic buildings will continue to take precedence over new builds. “We are keen to breathe new life into iconic buildings, preserving their character and integrating them with contemporary hospitality standards.”

The model already appears to be yielding positive results in Italian resorts. Following the completion of the refurbishment works, Como Alpina Dolomites has recorded a rise in turnover of around 40 per cent, whilst Castello del Nero in Tuscany has seen an increase of around 25 per cent, the company explains.

In recent years, the group has invested tens of millions of euros in modernising its properties and intends to continue along the same path, focusing on an increasingly exclusive offering in the Italian market which, despite growing competition amongst investors, continues to be regarded as one of the world’s most promising markets for high-end hospitality.