Concept Kia Vision Meta Turismo, the Grand Tourer of the future premiered in Milan
Presented at Milan Design Week, the Vision Meta Turismo concept redefines the concept of mobility by combining essential design, immersive digital technologies and a new adaptive driving experience.
For Kia, the Grand Tourer of the digital age is embodied in Vision Meta Turismo, the concept presented as a world premiere at Milan Design Week, running until 26 April.
An emblem of the brand's futuristic approach, the Vision Meta Turismo interprets an evolved vision of mobility, combining an essential design with a lounge-style interior, visible even from the outside thanks to the large glass area.
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At the core is the 'Opposites United' design philosophy, which merges seemingly contrasting elements to create a new design language: soft surfaces complement technical geometries, while the advanced architecture of the concept defines a modern, elegant silhouette with a low, wide profile.
The low-slung front end highlights a bevelled lower section with a black insert, while the rear is distinguished by flowing lines culminating in a truncated tail. Horizontal LED headlights emphasise the visual width and low centre of gravity of the vehicle.
Equipped with two different seat configurations, the Vision Meta Concept introduces a new way of experiencing the cockpit thanks to advanced digital technologies that make the experience more immersive. The steering wheel becomes the main interface, allowing access to three digital modes (Speedster, Dreamer and Gamer) designed to adapt the driving experience to the context and needs of the moment.
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