Confindustria Imperia launches the Luxury Group
A transversal team is created to develop cross-marketing actions between different sectors, such as boating, hospitality, agri-food and services
Confindustria Imperia has set up the Gruppo lusso (Luxury Group), a new reality created to enhance and network the excellence of the territory operating in the luxury sector. In short, a transversal grouping that does not group member companies by industrial or commodity sector, but unites them according to the type of customer to which products or services are destined.
The group was presented yesterday at The Mall Sanremo, the luxury brand outlet whose CEO, Giorgio Motta, contributed to the construction of the newborn structure from the very beginning. "This project," he explained, "allows us to overcome the boundaries of individual sectors and present ourselves as an integrated ecosystem, capable of speaking with one voice to global markets.
The meeting to launch the initiative, stressed Luciano Tesorini, president of Confindustria Imperia, 'is not a point of arrival, but the beginning of a common path. We have decided to give concrete form to an intuition and build a system capable of enhancing the excellence of the territory, in a coordinated manner. The Lusso group was created to develop shared actions and strengthen the presence of our companies in national and international markets'.
During the presentation, three strategic objectives of the new permanent table were outlined: networking, pooling skills and experiences through structured representation activities; promoting concrete actions, such as joint events, missions abroad and dedicated training courses; and strengthening territorial marketing, enhancing the Riviera dei Fiori as an integrated luxury destination.
On the more operational content of the group, Barbara Amerio, at the helm of Amer yachts, as well as past president of Confindustria Imperia and EU trade ambassador, spoke: 'The value of this group,' she said, 'lies in its transversality. We share the same target and this allows us to develop natural cross marketing actions between different sectors, from boating to hospitality, from niche agri-food to services, creating integrated experiences in the area. We intend to bring together the ideas of companies belonging to different sectors but sharing the same high-end clientele'.
