Confindustria presents 'The Perfect Pitch', the first TV series on Italian start-ups

A first TV series on Italian start-ups:"The Perfect Pitch", this is the title, is available on Mediaset Infinity. The format tells the story of the growth of three start-ups in the sustainable mobility sector, selected by Retimpresa through the Rock for Open Innovation competition.

The aim of the project is to support the international growth of start-ups and to bring the new generations closer to the opportunities offered by the main players operating for the economic promotion of the country system. Thanks to the collaboration with the Consulate of Italy in Detroit, and the support of the diplomatic network, the start-ups Arlix, Limitless, and Novac were in the US to meet with investors and economic operators in the area. The series was presented at Confindustria.

"The Perfect Pitch, through television storytelling, experiments with a different language to tell the story of innovation. Today, if we really want to talk to innovators and young people, we must have the courage to use new communication models," said Fabrizio Landi, president of Retimprese, during the event.

For Fausto Bianchi, president of the Small Industry section of Confindustria, "the path narrated by the series focuses on innovation, internationalisation and networking, decisive levers for the competitiveness of small enterprises. It is no coincidence that the story reaches as far as Detroit, a symbolic ecosystem of manufacturing and transformation. Initiatives such as this show how Open Innovation and the collaboration between companies, institutions and start-ups are concrete development tools to strengthen Made in Italy".

"The Perfect Pitch," emphasised Riccardo Di Stefano, Confindustria's delegate for Education and Open Innovation, "focuses on Italian entrepreneurial talent, the comparison with international markets, and the opportunities offered by Open Innovation. Only with greater integration between education and innovation can we transform ideas and knowledge into businesses capable of growing and competing'.