Lessons in contemporary creativity, the new edition kicks off
The cycle of meetings with the protagonists of innovation, from fashion to design, returns to the Auditorium Parco della Musica in Rome. It begins on 15 April with Enrica Arena of Orange Fiber, the fibre symbol of the new sustainability
After the editions of 2024 and 2025, on the occasion of the Made in Italy Day, and as part of the 21st edition of the Rome Science Festival (promoted by the Fondazione Musica per Roma at the Auditorium Parco della Musica Ennio Morricone), the new series of Lezioni di Creatività Contemporanea (Lessons in Contemporary Creativity) kicks off on 15 April. This five-day event - scheduled until 20 November - aims to explore the role of contemporary creativity in different disciplines, through meetings with their protagonists and analysing the creative process, sources of inspiration and the cultural impact of their works.
Opening the new series of meetings - free of charge and with free admission, organised at the Auditorium Parco della Musica in Rome by the General Directorate for Contemporary Creativity of the Ministry of Culture and the Fondazione Musica per Roma, in collaboration with the Fondazione De Sanctis - will be on 15 April at 11am the one with Enrica Arena, co-founder and ceo of Orange Fiber, a company founded in 2014 and a symbol of innovation in the Italian textile industry: Orange Fiber, in fact, has patented a cellulosic-based yarn derived from the recovery of pulp, the waste pulp of the orange processing process, already used by many brands including Salvatore Ferragamo, Acqua di Parma, E. Marinella.
The first 'lesson' will therefore aim to tell how scientific research, design and entrepreneurship can work together to transform an environmental problem into a creative opportunity. At a time when sustainability represents one of the main global challenges, for the fashion industry, but not only, Orange Fiber's experience will offer a concrete glimpse of how Made in Italy knows how to renew itself by combining tradition, research and environmental responsibility, while opening up new perspectives for study and work in the fields of materials science, creativity and sustainable innovation.
Upcoming meetings will involve distinguished personalities from the world of visual arts, photography, architecture, design and fashion: for updates on the programme, see creativitacontemporanea.cultura.gov.it
