Atelier

Contemporary runners and nomads meet in Bologna

Where once there was a hardware shop, spanners, screws and nails, there is now a fashion store with leisure and sportswear.

by Lisa Corva

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Since 2012 we no longer make duplicate keys. This is the presentation slogan of La Ferramenta, in Bologna: a boutique where fashion, perfumes and trainers have taken the place of keys, screws and bolts, while retaining the sign of an old hardware shop. Paolo Bertacchi, the founder, tells us: 'Mine is a store for sports enthusiasts, but also for modern nomads. Among the special brands we have, for example, Satisfy (T-shirts from 100 euro, shorts from 150, jackets and sweatshirts from 250): it is hyper-technical for runners, but it is also becoming a cult beyond the sporting sphere. The garments are made of super-performance materials, such as fast-drying functional silks.

In alto a sinistra, polo con stemma dei New York Yankees, MLB xPOLO RALPH LAUREN, in esclusiva per l’Italia (da 160 €).

Satisfy is beloved by me, perhaps also because in 2024 I founded a running club, it's called Oel (that's my son's name backwards, but it also stands for Outrun Every Limit) and it has a lot of followers: about 150 people meet here every Tuesday, and then we all run together'. Also for sportsmen and women is The North Face Summer Series (50 to 800 euro). "It is the top of the range for North Face, it is designed for hiking, trekking and running and uses the best production technologies in the world. I offer customers their entire collection, from T-shirts to camping tents for going to the Himalayas'. If we talk about footwear, in store are those by On (150-250 euro): 'It is the brand of leisure trainers and running shoes, for marathons in particular, that has grown the most in recent years. And soon we will also have some limited-edition collaborations. Since 2012, I have been buying the Swedish brand Our Legacy (from 200 to 700 euros). It mixes style and sophistication in casual, nobody knew it then, today it has sold a share to Lvmh. We also have MLB x Polo Ralph Lauren and we are the only ones in Italy to present their collaboration with the New York Yankees. Directly from California, then, comes Stüssy (50 to 400 euros) with its skateboarder fashion'.

Loading...

Montature in acetato e titanio, LINDBERG (a partire da 500 €).

Moving on to beauty, there are the Korean BornToStandOut perfumes. "The bottles - which have special names such as Filthy Musk, Sugar Addict or Naked Laundry - are inspired by white porcelain bottles from the so-called Joseon period, with elegant shapes and sinuous curves (eau de parfum EUR 195, extracts EUR 275). Pure white is the basis of the design, while the deep red of the packaging represents the brand's provocative and unconventional identity. Then there are the glasses, including those of the Danish brand Lindberg (from €500), founded in 1986 by optician Henrik Lindberg, with its new sun line and ultralight titanium frames. For sportswear, Oakley and Maui Jim, owned by Kering Eyewear, which has done a great job in refreshing the identity of the historic American brand'.

Nella foto Sneakers, ASICS (da 130-200 €).

A tip for experiencing Bologna? 'Start with a cocktail at Velluto Botanique Eclectique. For lunch or dinner, a table in the garden of Franco's Bottega, or at Mirasole, out of town. But before or after, definitely go for a run!".

Copyright reserved ©
Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti