Aiwa Survey

Employee welfare, from vouchers to childcare services: here are the benefits most sought after by employees

According to a survey by Aiwa, more than 4 million employees are involved, representing a 699 per cent increase over ten years, and the average credit balance stands at 688 euros

VALVITALIA UFFICI IMPIEGATE  IMPIEGATI INDUSTRIA METALMECCANICA UFFICIO Capra Imagoeconomica

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Shopping vouchers, childcare and school services (for employees’ children). But also culture, sport and leisure, and supplementary healthcare. Employees’ interest has centred on these corporate welfare benefits, which they have mainly accessed via dedicated online or mobile platforms.

Ten years on from the reform set out in the 2016 Budget Act, Aiwa (the Italian Association for Corporate Welfare, representing 28 companies, 90 per cent of this market) has assessed the extent of its uptake through a survey of its members. And

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Over 4 million employees affected

Over the past ten years, the uptake of company welfare schemes has risen by +839 per cent, with over 4 million employees now covered (+699 per cent). The average benefit stands at €688 and is influenced by the value of the compulsory welfare provision set out in the National Collective Labour Agreements (CCNL), which amounts to around €200 on average; a new development is that this item is now explicitly considered part of the Total Remuneration Package (TEC), following the conversion into law of the so-called 1 May Decree. Over the past five years, the value has risen for manual workers (+84 per cent), clerical staff (+63 per cent) and middle managers (+28 per cent), whilst it has fallen for senior managers (-24 per cent)

The value of the welfare schemes resulting from the conversion of the performance bonus is even higher, given that the average bonus amount is 1,596 euros (over 40 per cent of recipients convert it into welfare), whilst for ‘on-top’ schemes arising from an agreement, contract or company regulation separate from the performance bonus, the average value is just under €1,000.

The sectors with the highest prevalence are metalworking and services

The total value of the welfare schemes managed in 2025 exceeds 3.2 billion euros (excluding meal vouchers, contractual supplementary pension schemes and contractual supplementary healthcare), ten years on from the 2016 Budget Law, which modernised the rules on corporate welfare governed by the Tuir (paragraphs 2, 3 and 4 of Article 51 of the Consolidated Income Tax Law).

The sectors with the highest uptake are the metalworking and engineering sector and the services sector (reported by 72 per cent of the companies surveyed), followed by the retail sector (50 per cent) and manufacturing other than engineering (40 per cent). A notable development is the uptake amongst small and medium-sized enterprises, where welfare schemes have grown more than in large companies (68%), but their presence in micro and small enterprises has also been growing rapidly over the last three years.

The reasons: increased purchasing power for workers and lower labour costs

The main reasons why companies choose to introduce corporate welfare schemes can be attributed to a number of factors: an increase in employees’ purchasing power, a reduction in labour costs for the company, the recruitment and retention of staff, and a focus on employees’ health and wellbeing.

Welfare schemes are more often governed by company regulations (44%) than by collective bargaining agreements (37%), whether at national (28%), company (8%) or regional (1%) level. Sixteen per cent of schemes are ‘discretionary’, meaning they are not governed by binding legislation or contracts. Finally, it should not be overlooked that 96 per cent of welfare providers have seen an increase in the number of schemes they manage and in their turnover over the last three years.

Tax incentive for fringe benefits extended until 2027

According to Aiwa’s president, Emmanuele Massagli (Lumsa University, Rome, and expert member of the CNEL), corporate welfare has ‘now come of age and must decide what to do “when it grows up”’. The challenge lies in rediscovering and updating the goods and services with the strongest social focus, adding to what is already provided for in Article 51(2) of the TUIR measures for the care of pets, sustainable mobility, the reimbursement of rent for students living away from home to pursue higher education, the transfer of welfare credits to colleagues with care needs and to the third sector, and life insurance policies covering death in the course of everyday activities’.

For fringe benefits, the tax-free threshold is 1,000 euros for employees without dependent children (2,000 euros for those with tax-dependent children), the same tax regime is set to apply in 2027, whilst in 2028 the figure will revert to the ‘standard’ €258.23 (the former 500,000 lire) in the absence of corrective measures by the government. “It would be good if the financial threshold for these benefits were set permanently at 1,000 euros,” says Massagli, “to put an end to the ‘back-and-forth’ we see from time to time.”

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