Cosmetics key to growth for luxury

Amid geopolitical tensions and inflation, trade tariffs, energy price rises and a constant evolution of consumer habits, the cosmetics sector is not only holding its own, but is increasingly confirming itself as an anti-cyclical and strategic sector, often defined as an 'essential good' rather than a voluptuary one, whether it be for mass consumption, mid-range or luxury products. The protagonist of this sector on a global level is Italia, which with its network of companies - from research to production, from packaging to distribution - last year recorded a total turnover of 18 billion euros, up 2.9% compared to the previous year, with exports (equal to almost 50% of total turnover) confirming themselves as a real driving force, reaching 8.6 billion (+4.1% compared to 2024) with the United States confirming itself as the main outlet market. Research and innovation, combined with a broad creative capacity, are the key factors that make Made in Italy a global excellence. To respond to market challenges, the sector is focusing on increasingly effective and hybrid formulas, for example with make-up products that also become skin treatments. Then there is sustainability, which is also increasing by reducing unnecessary packaging, studying refillable bottles and using recycled or bio-based raw materials. Finally, digitisation and artificial intelligence. In the twenty-four pages of this special issue, we report on the general trends in the sector, emerging phenomena and testimonials from companies. Not forgetting the result of all the effort put in: the final products, from make-up to skincare, perfumes, body and hair formulas with a special focus on sunscreens.