Cosnova grows and focuses on international development plan

Italia is confirmed as a key market within the group's strategy. The Italian subsidiary stands out for its solid results, continued growth and strong dynamism, making a significant contribution to strengthening Cosnova's leadership in the colour cosmetics segment. In particular, the essence brand also consolidates its volume leadership in Italia in the mass market (Source: NielsenIQ MAT Q4 2025). During 2025, Cosnova Italia recorded further growth, supported by the expansion of its presence in the territory and the strengthening of partnerships with leading retailers, both physical and online. An increasingly widespread distribution has also contributed to increasing brand visibility, with an increase in display space of +33% compared to the previous year.

From Barcelona to Bangalore, in addition to performance in key markets, in 2025 Cosnova has taken important steps to pursue its mission globally and strategically strengthen international expansion. The focus is on creating more efficient, globally connected but locally operational structures and teams. These teams are able to detect trends more quickly, better understand consumer needs and ensure faster time to market, while maintaining the global brand identity.

In the UK, Essence and Catrice have been included in Primark's assortment with a strong in-store presence and are recording excellent sell-through performances, according to the company. In parallel, the brands are available online at Boots and present in the first in-store distributions. With the further expansion of local subsidiary Cosnova UK, the company will sustainably strengthen its presence in the local market.

Again, following the acquisition of the Barcelona-based Spanish distributor, the company strengthens its direct presence in one of Europe's most strategic core markets. The company also acquired the Eastern European distributor and will in the future manage eleven countries in South-Eastern Europe from a joint unit, exploiting synergies and increasing operational efficiency; in the US it entered Walmart and made its debut in India.

To support its ambitious growth targets, Cosnova is making targeted investments in the expansion of its logistics infrastructure with a mfully automated central warehouse cwhich will go live in early 2027, doubling capacity compared to three years ago. The first warehouse for the Middle East and North Africa (MENA) region opened in Dubai in January and further regional sites are already planned.