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Cotswolds, more Italians looking for a home in the 'British Chianti'

Holiday real estate. Fresh food, slow life and picturesque gardens are attracting more and more European buyers. The average value is £500,000 but between period houses and farms it often exceeds £1 million

Una tipica abitazione dei Cotswolds

3' min read

3' min read

Italians consider them the British Chianti, Americans compare them to the Hamptons, but the Cotswolds are actually the quintessential English countryside. If you are looking for picture postcard villages, honey-coloured stone houses with flowering gardens surrounded by lush green meadows and rolling hills, this magical part of the West of England is the place to be.

The combination of idyllic landscapes, unspoilt nature and 'storybook' architecture has made the Cotswolds one of the favourite areas for the British to have a second home in the country. The short distance from London - about 140 kilometres - makes it easy to travel both by car and train.

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Three major changes have occurred in these seemingly unchanged villages in recent years. During and after the pandemic, many London residents decided to move to the countryside and work remotely, in search of a healthier life in tune with nature. The demand for houses and cottages, especially in the more picturesque villages such as Castle Combe, Bourton-on-the-Water, Stow-on-the-Wold or Burford, has increased significantly.

Over the same period, many foreigners - many Americans but also Europeans - have 'discovered' the Cotswolds, increasing competition in the property market and driving up prices. In prime areas, the increase has been 30% since 2020. And this is not a passing trend, according to experts.

"Demand for houses in the Cotswolds from Europeans has increased by 20 per cent in the last year," says Harry Gladwin, head of the area for The Buying Solution. "It is becoming increasingly international and many foreigners are coming here to live, attracted not only by the beauty of the area but also by the fact that there are excellent schools and also clubs and restaurants that are on a par with the best in London.

This is the third change in the Cotswolds: in a short time it has become a prestigious destination and a gastronomic paradise. Daylesford Organic, a pioneer of organic 'good eating', has its headquarters in Kingham, Estelle Manor has recently opened in Eynsham, while near Chipping Norton Soho Farmhouse, the first 'country' location of the exclusive Soho House club, is very successful.

'Soho Farmhouse has created a gravitational pull and a virtuous circle, leading to the opening of top restaurants,' Gladwin explains. 'Combined with the fact that the ingredients here are fresh and the food genuine, you can see why this area appeals to Italians and all lovers of slow food.

The average price of a property in the Cotswolds is £500,000, but demand is mainly for period houses, individual cottages or farms in need of renovation, which easily exceed £1 million.

Ready Token House, for example, for sale with Blue Book, an agency specialising in country houses, dates back to the 17th century but has been perfectly restored, has an indoor swimming pool, 24 hectares of land around it and is on sale for £5.5 million. The gardens have been recreated by an Italian landscape architect, Lorenzo Soprani Volpini, who divides his time between the Marche and the Cotswolds.

"Those who bought ten years ago got a great deal, but a property here is an investment that retains its value because demand always exceeds supply," says Lindsay Cuthill, co-founder of Blue Book. "Buying in the Cotswolds is above all a lifestyle choice.

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