Noto Surveys

Crisis impact reshapes spending: how Italians try to save money

Eight out of ten respondents anticipate a worseningin the coming months, seven out of ten have already experienced the economic effects of geopolitical instability. Energy costs push up prices of goods and services

by Serena Uccello

Adobestock

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

A decisive impact on today, a dominant and widespread concern for tomorrow. Italians' perception of the current economic crisis and of the fuel price, stemming from the extremely strong geopolitical tensions (from the clash between the US and Iran, and before that from the Ukrainian war via the battle over tariffs), moves along these two main lines. This is stated by a survey carried out for Il Sole 24 Ore by the Noto Sondaggi institute, which reveals, and to this extent it is a rather unprecedented fact, howseven out of ten Italians already feel the economic effects of international wars in their daily lives.

An impact that is registeredregardless of age (young people and adults are more affected, the elderly less so) and the region in which one lives. It is not just an abstract perception, a reaction perhaps even an emotional one to the information that arrives daily from the world media, but a distress that translates into a concrete pessimism, into a revision of spending behaviour and habits: most Italians believe that the economic situation is destined to worsen this year. In fact, six out of ten fear a worsening in the next two months, and as many as eight out of ten more generally in the coming months.

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What is clearly causing apprehension is the cost of energy: 80% (with peaks of 84% among young people) consider it likely that - again in the coming months - there will be difficulties in finding fuel. Not least because 95%, i.e. almost all respondents, said they perceived an increase in the cost of fuel (67% very much, 28% moderately).

All this immediately translated into an initial redefinition of their behaviour, although in this case the involvement is smaller: 44% have in fact reduced the use of private cars, compared to a similar proportion (47%) who have not. Thus 61% (40% only partially, 21 significantly) chose more sustainable forms of mobility such as public transport, car sharing, cycling or walking.

However, it is not only everyday mobility that may be affected: eight out of ten fear inconvenience in the coming months for flights, trains and car travel.

But this is not the only perceived rising cost: 80% of Italians believe that the rise in fuel prices is also causing a more general increase in the prices of goods and services.

LE RISPOSTE

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Cuts on leisure and restaurants

Coming under the axe is what is considered expendable, i.e. spending on leisure (30%) or restaurants (20%). Fears have also increased the need to set aside savings for future spending (33% of respondents decided to do so), while the majority of those who do not do so say they do not have the opportunity to save (45%) and only 17% because they do not consider it necessary.

People are spending less and spending differently: 68% have changed their purchasing habits by opting for cheaper products, cheaper brands or by choosing offers. However, in general what is happening is that 38% are reducing their spending and 16% are postponing it. And among the postponed purchases there are also important investmentssuch as a car or a house: this applies to 32% who have already postponed and 22% who are thinking of doing so.

Age comparison: young people do not give up travelling

Although the percentage variations between one age group and the next are quite small, there is a divarication that mainly concerns the greater perception of current affairs. In this case, the most shaken are adults (75%), followed by young people (69%) and at the back the elderly (66). Looking to the future here, however, concern envelops young people in particular along with adults: 82% fear a worsening of the economic situation.

The most pronounced differences concern how they react. For example, the most willing to sacrifice leisure time are young people (35%), less so the elderly (29%) and even fewer adults (28). On the travel front, however, the proportions are reversed, in this case it is the youngest who do not give up. As for savings: young people (41%) think more about it than the elderly (26%). Also because it is precisely among the latter that there is the highest percentage, one in two, of those who say they do not save because they do not have the possibility to do so.

Territorial differences: more concern in the South

Similarly, the burden of price increases seems to weigh heaviest among the elderly, who are in the lead in terms of perception of the increases (83% versus 75% of young people and 78% of adults). But it is the young who are most willing to postpone important purchases (21% versus 16% of adults and 18% of the elderly).

 Gographically speaking, it is the southern regions (86%) that are most apprehensive about fuel availability in the coming months. Not least because they are the areas of the country (72) that have felt the fuel cost increases the most. And it is always here that fuel increases are affecting the household budget: 56% compared to 50% in the North and 46% in the Centre.

Three data confirm that this is the most fragile territorial context. The first: here there are 54% of those who declare that they will not save for the future because they do not have the possibility to do so. The second: 43% of those living in this distribution - and this is the highest figure - declared that they are adopting a general reduction in expenditure as a strategy to deal with rising costs. The third: here is the highest percentage (38%) among those who admitted to having postponed major purchases.

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