Tourism

Crisis weighs on summer: -30% for bookings

Agencies and tour operators are reporting a marked decrease in organised trips well in advance. Spain, the Balearics and the Canary Islands are the preferred destinations. Conflicts and the risk of Hormuz weigh heavily

by Margherita Ceci and Michela Finizio

Frog 974 - stock.adobe.com

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The year startedat a loss for organised tourism. Travel bookings made through agencies and tour operators between January and April fell on average by 30% compared to last year. This is what was monitored by Assoviaggi-Associazione italiana agenzie di viaggi e turismo (Italian Association of Travel and Tourism Agencies), with the Centre for Tourism Studies in Florence.

Estate 2026, giù i tour operator, si punta a un turismo last minute e di prossimità

The drop is due to different, but concatenated reasons. "In the first phase, just after the US attack on Iran, some destinations that had previously been very popular fell out of favour," explains Gianni Rebecchi, president of Assoviaggi. "Not only those directly affected by the war or the air blockade: areas such as Greece, Egypt and Turkey, which were very popular because they had an excellent price/supply ratio, suffered an unfair slowdown in demand.

Loading...

Next, with the blockade of the Strait of Hormuz, came the fuel problem. The fear of cancellations due to a lack of jet fuel - despite the fact that the European Commission itself has declared that it does not foresee any particularly serious problems with the supply of paraffin in the short term - has led travellers to put summer bookings to whatever destination on hold. Thus running the risk of activating a vicious mechanism: 'Europe is only supplied with a small amount from the Middle East, so cancellations are more likely to come due to a lack of travellers than a shortage of aviation fuel,' Rebecchi continues. 'If companies do not sell enough seats on a particular route, it is easy for them to cancel flights, as has often happened in the past'.

Last Minute Winner

Demand for travel, however, is not completely static: bookings are there, but closer to the departure date. Unlike trips decided well in advance, which have slowed down considerably, last-minute trips show smaller declines. "For undated bookings, i.e. made in the 15 days prior to departure, the drop is around 10-12 per cent," says Pier Ezhaya, president of Astoi Confindustria Viaggi. "This means that consumers are not giving up on their holidays, but are waiting to better understand the evolution of the geopolitical and energy scenario.

Preferred destinations

On the destination front, the favoured destinations are those closest and most familiar, such as mainland Spain, the Balearic Islands and the Canary Islands. "At the same time, however, several long-haul destinations continue to register interest, such as Kenya and Zanzibar, Japan, China, the Caribbean and South America, albeit with more cautious dynamics compared to initial expectations," Ezhaya continues, pointing out how many operators have introduced "more flexible tools, from date change to destination change".

LE ROTTE

L’andamento dei voli giornalieri sulle principali tratte continentali e la variazione tra inizio 2026 (quattro settimane) e le ultime settimane (13 aprile - 10 maggio 2026), con il trend rispetto allo stesso periodo 2025

Loading...

Trust the agency

Amid concerns over security, flight continuity and the overall cost of the holiday, relying on travel agencies or tour operators is becoming a more attractive option for travellers. "The offers we are publishing now almost all propose fixed prices and sometimes even the possibility of changing destination," explains the president of Confcommercio's organised tourism federation, Franco Gattinoni. "In this context," he observes, "the offer of guarantees, in price and usability, generates a return to the travel agency as opposed to do-it-yourself.

Confcommercio also confirms the drops in bookings of around 30% in some weeks. "Demand started late," says Gattinoni, "and in recent weeks the drop is normalising around a minus 5-7% compared to last year. Fears are receding, although the cruise sector still seems 'frozen' after the Hantavirus case on the MV Hondius ship that sailed from Argentina.

I PREZZI DEI VOLI AEREI

Prezzo medio applicato al 13 maggio per questa tratta rispetto alla media degli ultimi 13 mesi. Simulazione su volo A/R tra il 9-16 luglio, 1 passeggero, Economy

Loading...

Insurance Node

Meanwhile, on the insurance front, everything seems to stand still. If, on the one hand, demand is growing because "these situations help to raise awareness towards insurance cover", as Michele Cossa, an insurance broker specialising in the tourism sector, tells us, on the other hand, supply is frozen. "Everyone's attention has shifted to possible cancellations. Should there really be a fuel shortage,' comments the broker, 'too many flights would be cancelled. Then there would be an accumulation of risk that makes it unprofitable to offer insurance cover'.

As a result, there is no cover on the market today for flights cancelled due to the fuel crisis. And protection does not increase even by relying on tour operators: "The few covers," concludes Cossa, "that offered this option, which could be purchased through travel agencies, have been removed by the companies. In any case, what travellers value most is the reimbursement, and this with tour operators is easier and very often guaranteed'.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti