Cruciani, the relaunch continues with a new boutique in St Moritz
The Umbrian luxury knitwear brand emerged from bankruptcy proceedings last July, is planning a Knitwear Museum and has started high-quality production for international customers
2' min read
2' min read
A new boutique, in the historic Grand Hotel des Bains Kenpinski in St. Moritz, is an important sign of a new start for Cruciani, the Umbrian knitwear brand taken over in 2022 by Orlean Invest Holding of Gabriele Volpi and Gianpiero Fiorani, president and ceo of the group respectively, which at the same time announced its exit from bankruptcy proceedings last July, presenting new strategic investments. In addition to the new shop in the Swiss resort, a favourite destination for international luxury tourism, the company has also launched a project for a new 'Knitwear Museum' in Umbria, dedicated to the most iconic knitwear stitches and patterns of past collections.
Following the investor's entry into Maglital, the company that owns the luxury knitwear brand and the Cruciani C label, known on the market for its macramé lace bracelets, the Cruciani brand has now repositioned itself in the premium segment, maintaining its production site in Trevi (Perugia), in the heart of one of the most important cashmere and luxury knitwear districts.
The relaunch plan called for an extensive managerial reorganisation in the production and quality control area, with investments aimed at developing skills in industrial processes and in the marketing and sales area, with a sales force team coordinated from the office-showroom in Milan via Tortona 35. Among the main appointments is that of Bruno Savio as chairman of the board of directors at Maglital, who is entrusted with management responsibilities.
The company has also recently started a number of high-quality productions for selected B2B partners, destined for the high-end foreign market, in order to optimise the productivity of its very large, latest-generation machinery and to enhance the skills of its in-house style office and craftspeople.
