Culture and creativity as a driving force for the economy: Eureka’s review
The third edition of the trade fair organised by the Autonomous Region of Friuli Venezia Giulia has come to a close in Pordenone – over 260 B2B meetings took place
The third edition of Eureka, the Fair for Cultural and Creative Enterprises organised at Pordenone Fiere by the Autonomous Region of Friuli Venezia Giulia, drew to a close with a total of over 260 B2B meetings, arranged via a digital calendar between exhibiting companies and traditional businesses.
It was an opportunity for growth and a practical forum for business matching, where highly innovative companies and firms from the manufacturing and industrial sectors were able to engage in dialogue and forge new commercial partnerships. A virtuous circle that also involved national brands, from Fincantieri (with Marine Interiors) to Crédit Agricole, centred on the increasingly important theme of creative talent within organisations.
“‘The two-day event,’ explain the organisers, ‘has demonstrated in practice that permanently integrating designers, artists and storytelling experts into strategic divisions and Research and Development processes enables traditional companies to tackle the complex challenges of today’s markets with greater competitiveness.’ Eureka is the only national showcase dedicated to cultural and creative enterprises: the focus is on the macroeconomic impact of the creative economy, a sector capable of generating a total impact of around 310 billion euros on the entire national economy, including induced effects.
“The Autonomous Region of Friuli Venezia Giulia, which stands out at national level for having been among the first regional authorities to scientifically measure the economic impact of culture on regional GDP – amounting to over 2.1 billion in added value by 2025 – thus reaffirms its vision of a ‘pioneering culture’ – said the region’s vice-president and councillor for Culture and Sport, Mario Anzil – ‘A strategic infrastructure and a tangible driver of development capable of enhancing human capital and underpinning the strength of Italian industrial production in global markets’.”
This confirms “Pordenone Fiere’s ability to be not just an exhibition venue, but a platform where creative expertise and the manufacturing sector come together. Integrating creativity, innovation and manufacturing means generating new business opportunities and strengthening the competitiveness of businesses”, explained Renato Pujatti, president of Pordenone Fiere.
