Newspaper, agency, radio, web, podcast, TV: total coverage
For the 21st edition of the Trento Festival of Economics, the Il Sole 24 ORE Group will deploy, on the one hand, all its information production capacity to report on the days of the event with real time updates, exclusive interviews, in-depth analysis and specials through all the media and channels of its multimedia platform, and, on the other, a rich schedule of initiatives and events organised in the Festival, in the Fuori Festival and in the Meetings with Authors to inform, entertain and involve the 'squirrel people' during the five days in Trento.
The beating heart of all the activities of the Il Sole 24 ORE Group will be, this year, Piazza Fiera, which will host the new Radio 24 studio-stage and, for the first time, Casa Sole, a space designed as a hub for meeting and dialogue with the public.
Casa Sole will be the space where you can get to know and meet all the realities of the Il Sole 24 ORE Group, which will present itself in Trento for the first time with its new brand identity and a space where you can participate in the engagement initiatives designed specifically for readers: from the Sole prize wheel to the Esperto Risponde box to the gadgets designed for the Opinion Reader community, the loyal readers of Il Sole 24 Ore who will meet again this year in Piazza Pasi for the morning press review with the Sole 24 Ore Deputy Editors.
The Festival of Economics will be the stage to present to the national and international business community two new strategic initiatives of the Il Sole 24 ORE Group, starting with the announcement of 24 ORE NextMed, the Group's new information and relations platform dedicated to the enlarged Mediterranean area, with Italia at the centre of the new strategic directions.
The novelties of ItaliaX, the certification of excellence service for Italian companies, will be presented during the meeting 'Made in Italia to the conquest of the world', which will feature a discussion between managers and protagonists of the Italian production system, while business support on global markets will also be illustrated by CEO Federico Silvestri in the panel 'The challenge of Italia exports in an increasingly unstable world'.
