Danone is focusing on health food: it has acquired the Australian company Made Group
According to press reports, the deal is said to be worth close to 2 billion Australian dollars, equivalent to around 1.4 billion US dollars
Key points
Danone is strengthening its presence in the global market for functional and high-protein foods with the acquisition of Made Group, an Australian company specialising in the production of health drinks and dairy products, which it has acquired from the private equity fund TPG Capital. According to the Australian Financial Review, the deal is reportedly worth close to 2 billion Australian dollars, equivalent to approximately 1.4 billion US dollars. However, the French group did not disclose the financial details of the agreement in the press release issued today.
At the same time, Danone has announced the acquisition of the remaining 49 per cent of the joint venture specialising in fresh dairy products, which it owns jointly with Saputo Dairy Australia. Both transactions are expected to be finalised in the second half of the year, further consolidating the group’s position in the Australian market.
The investment forms part of Danone’s growth strategy in the higher value-added segments of the food sector. The group is, in fact, one of the few major international players to have benefited significantly from the expansion in global demand for health-focused and protein-rich products. In particular, the market for high-protein yoghurts has recorded such high growth rates in recent years that it has put pressure on the company’s production capacity.
The transaction also follows the agreement announced at the start of the year regarding the acquisition of Huel, a British brand specialising in meal replacements and backed by a number of high-profile investors and brand ambassadors. The completion of the transaction remains subject to the necessary regulatory approvals.
On the Paris stock exchange, Danone shares have risen by more than 1 per cent, but their year-to-date performance remains down by more than 13 per cent.



