Davines Group marks ten years as a B Corp with its fourth certification
The Davines Group, which has been operating in the professional cosmetics sector for over 40 years with its haircare brand Davines and its skincare brand [ comfort zone ], is one of the first global companies to have completed B Corp recertification under the new, even more stringent environmental and social sustainability standards introduced by the non-profit organisation B Lab.
The Parma-based company has been B Corp certified since 2016; it is one of the first cosmetics companies in the world to believe in and embrace the principles of this movement, and over the past 10 years it has embarked on a journey of evolution towards sustainability and the transition to a regenerative model of growth and development, a model actively aimed at restoring and renewing ecosystems, generating shared value and well-being for the communities and regions in which the company operates, and moving away from a linear, extractive approach towards that of a circular economy.
This is the group’s fourth B Corp certification, which reinforces its identity as a company committed to making a positive impact, promoting an ever-greater awareness of the need to care for the planet and, even more so, for people.
Sustainability is deeply embedded in the company’s decision-making and industrial processes, and the company is committed to progressively extending it throughout the entire value chain. In addition to adopting Benefit Corporation status in 2019 for its Italian and North American subsidiaries, in 2022 it was one of the founding members of the B Corp Beauty Coalition, an initiative bringing together more than 50 leading companies in the beauty sector, united in their efforts to improve sustainability practices across the cosmetics industry.
“Embarking on this journey by measuring ourselves against B Lab’s new global criteria demonstrates how B Corp certification is an evolutionary process of continuous improvement,” comments Davide Bollati, chairman of the Davines Group. We adopted the B Corp model 10 years ago; it was, and remains, a genuine statement of intent that unites companies determined to work in a new way, one that looks beyond profit alone: even though they operate in vastly different sectors and markets, B Corps share a common vision, identify with the same values and work towards the same goal. The objective – one we can only achieve together – is to generate a positive domino effect capable of dismantling old paradigms to drive systemic change towards a stakeholder-driven model. ‘We are a business and, naturally, we pursue profit, but we place equal importance on creating and developing a positive impact on people and the planet.’
