Budgets

The Davines Group closes 2025 with a turnover of EUR 307 million (+6.4%)

Internationalisation remains the main driver of growth, with foreign sales accounting for 82% of total turnover

by Marika Gervasio

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The Davines Group, a company active in the professional cosmetics sector with the haircare Davines and skincare [ comfort zone ] brands, B Corp since 2016, announces its results for the 2025 financial year, confirming an organic and steady growth trajectory. The group ended the year with sales of EUR 307 million, up 6.4% at constant exchange rates.

"2025 has been a year of consolidation, in our first market, the United States, and also in Europe, where we have opened a new subsidiary in Spain and where we have recorded strong growth results in strategic markets such as France and the UK," said Davide Bollati, president of the Davines Group. "Our international presence is one of the pillars that has enabled our development in recent years; in an increasingly competitive market context, the focus on the professional channel - salons and spas - is a further key element of our distinctive positioning. We have approved an ambitious investment plan that sees the Davines Group Village in Parma at the centre of our production expansion and our commitment to an increasingly sustainable value chain".

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Export drives results (82%): USA and Italia top two global markets 

Internationalisation is confirmed as the main growth driver, with foreign sales accounting for 82% of total turnover.

The US remains the number one global market, registering growth with both brands - in the US and Canada - of 10% in 2025. A result that confirms how deep-rooted the Davines salon and hairdressing community is in the USA, where the Group's haircare brand has chosen not to raise the prices of products used in salons, in response to the increase in tariffs, for its 8,500 partners.

The large European countries are confirmed as central to the growth path: Italia is firmly and historically the leading market in Europe, recording 4% growth; excellent results for Davines France (+10%) and Davines UK (+9%).

The presence in Europe was further strengthened by the opening of the new branch and Davines House in Bilbao, Spain, supported by an investment of around EUR 5 million [1], for a direct presence in the Spanish market.

With more than 70 professionals from the Research and Innovation team working in the 7 laboratories (including 4 centres of expertise) of the Davines Group Village in Parma, the Group developed more than 130 original formulas for haircare and skincare products in 2025.

In its path of growth, the group can now count on over 1,000 collaborators, which is constantly increasing, working in its nine offices in Europe, the USA, Mexico, Hong Kong and China, with an average age of 40 and a female component of over 60%. The headquarters in Parma - the Davines Group Village - is home to over 600 employees and represents the values of beauty, sustainability and well-being that inspire the group. Built on an area of around 300,000 square metres (including the EROC regenerative organic farming research and training centre), the Village includes the production plant and the research and innovation laboratories.

Towards 2030: investments and projects with institutional impact

The company has approved a €50 million investment plan to 2030. These resources will be used to expand the Parma Village, enhancing its production capacity through technological innovation and process sustainability, to ensure that growth in production volumes goes hand in hand with quality, performance and environmental impact. The plan also envisages investments to transfer logistics activities to Parma and to build a centre related to the EROC project, European Regenerative Organic Centre.

In the coming years, the Group has planned further international expansion and is considering further investment steps in strategic markets such as Australia, Brazil and China. Investments in these geographic areas will go hand in hand with a new strategy of institutional impact, which will see the creation of a Foundation and a Corporate University.

The two new projects will operate according to a stakeholder-driven model, integrating economic growth with social and higher education programmes.

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