Davines Group grows by 6.4% with a 50 million development plan

Revenues at +6.4%, a 50 million euro investment plan for the headquarters - the Davines Group Village - and the opening of a new subsidiary in Spain: the Davines Group confirms its growth trajectory in 2025 with a forecast closing at 306.7 million euro and a focus on the professional market (hairdressing salons and spas) and internationalisation, between economic performance and sustainability.

With a branch in New York and a strong presence in California, the United States has for years been the leading world market for B Corp of Parma - which operates in professional cosmetics with the Davines haircare and Comfort Zone skincare brands - and is driving results with a constant year-on-year increase (+9.8% in 2025). The group's haircare brand has chosen not to increase the prices of products used in salons in response to US tariffs, protecting the competitiveness of its 8,500 US salons. Europe also remains an essential reference market, where the group continues to invest. This is demonstrated by the recent opening of the subsidiary in Spain with a 6 million euro investment and a team of more than 60 people for more than 1,500 customers between hair salons and beauty centres. A strategic market, the Spanish one, at the heart of European growth, which has historically represented one of the first foreign markets for the group with a path started in the 1990s, and which is now, together with France, the second European market for Davines Group after Italia with a turnover of over 520 million euros generated in 2024 and an average annual increase of 5% over the last three years.

Spain aside, France (+10.2 per cent) and the UK (+9.2 per cent) maintained solid performances, contributing to the group's stability in increasingly competitive environments, while Italia grew by 4.2 per cent.

To support this expansion, the group has earmarked a 50 million euro investment plan towards 2030 to expand the Davines Group Village in Parma and to enhance its production capacity, with a focus on technological innovation and process sustainability, as Davide Bollati, president of the Davines Group, tells us.

In the future 'there is also the creation of a Foundation dedicated to impact projects and a University, in line with our stakeholder-driven approach. From this year we also have a new Davines House, in Bilbao, Spain. Our growth strategy for the next few years is well defined and consistent with our long-term vision," Bollati concludes, "It focuses on the retail channels of professional beauty, salons and spas in particular, balanced growth in North America and Europe, and expansion and consolidation in new markets, such as Australia, Brazil and China.