Agro-industry

De Cecco, Filippo Cavaliere stays. Plan for revenues up to 1 billion

A stable family majority was formed close to the president. Important addition to the Board of Directors: Francesco Pugliese, former CEO of Conad

by Giorgio dell'Orefice

La pasta mette d'accordo tutti, lo dicono gli chef dei Capi di Stato

3' min read

3' min read

After convulsive months punctuated by uncontrolled rumours, the sky is clearing over De Cecco, the world's third largest pasta producer. On 14 October, the shareholders' meeting renewed the board of directors, confirming Cavaliere Filippo Antonio De Cecco at the helm. This brings to an end one of the most uncertain periods for the Abruzzo-based company during which Filippo Antonio's leadership was repeatedly called into question. It should be remembered that Filippo Antonio recently celebrated 50 years as CEO of the family company (and 30 as president). A very long period during which he has taken the brand from the equivalent of 70 million euro turnover recorded in '73 to 630 today.

From the governance point of view, with the latest decisions, Saturnino De Cecco will no longer have any representatives on the board, just as the family's other minority representative, Adolfo Ronco Municchi, remains outside. "The reorganisation thus marks," reads a company note, "the formation of a stable family majority around the chairman Filippo Antonio De Cecco.

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Confirmations and new additions to the BoD

But the news does not stop at the new governance. Also important are the new additions to the board of directors. In fact, along with the confirmations of Gianni Letta, Mario Boselli and Bruno Pavesi, there is an important new entry, that of Francesco Pugliese, the historic former CEO of Conad. A leading figure in Italian agri-food management who, according to rumours close to the family, could soon also take on operational delegations in the group.

The renewed ownership structure and the possible strengthening of the company line are also a prelude to the operational choices. Summarised by the ambitious plan launched by the board of directors to reach a turnover of one billion within five years.

The plan envisages industrial interventions such as the construction of a new 500,000-quintal silo, bringing the total grain storage capacity to 1.5 million quintals. It was a choice made in the aftermath of the outbreak of the Russian-Ukrainian war, which was followed by months of great uncertainty in the agricultural commodity markets, and in particular cereals. Therefore, it became clear to the company's management that it was necessary to run for cover by reinforcing its raw material storage capacity in order to ensure the continuity of pasta production.

Foreign markets in the crosshairs

The five-year plan also envisages strengthening all foreign markets by focusing on pasta, but also on other product types: from sauces and tomato derivatives to the debut in the gnocchi and fresh pasta market (a real pet project of Cavaliere Filippo Antonio) to strengthening the bakery products segment with the launch of the new 'Fetta biscottata De Cecco'.

'2023 was a year of historic results for the company,' commented President Filippo Antonio De Cecco, 'which strengthened its market position by achieving revenues in excess of EUR 630 million. The operating profit also grew by 10% compared to the previous year, reaching 15.5 million euro'.

Results continued in the first half of 2024. 'We recorded an increase in sales volumes of 120 thousand quintals more, and the year is not yet over,' added the President. This growth is equally divided between Italy and foreign markets. In Italy, sales volumes of pasta and flours increased by 12.6%, confirming De Cecco as the leading premium brand with a 10.5% share (+0.5% compared to the first half of 2023). The number of households buying De Cecco products also grew, with an increase of 11.7%. On the foreign market, the results were equally encouraging: in Europe, the pasta and flour segment grew by 12.3%'.


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