Dedem debuts on the stock exchange: 10 million raised for a 25% free float

Dedem S.p.A., a company from Ariccia (in the province of Rome) that has been active for over sixty years in the entertainment and automated services sector for the public, has landed on the Stock Exchange (in Euronext Growth Milan, the market organised and managed by Borsa Italiana dedicated to dynamic and competitive small and medium-sized companies): the company is awaiting today's admission order from Borsa Italiana and trading is scheduled to begin at 9 a.m. on 24 July. Today the raising was announced: about 10 million for a free float of 25%. Control of the company, therefore, remains with Ribe & Co (traceable to Riccardo Rizzi) with 46.02% of the ordinary shares and 59.64% of the voting rights.

The company, which many probably know for its photo booths that can be found on street corners all over Italy, had reached 113 million in revenues at the end of 2024 (it had 80 million in 2019), with 668 employees and 6,050 photo machines (of which 2,100 abroad, between Spain and Czech Republic). The listing project represents a strategic step in the company's development path, with the aim of strengthening market visibility, facilitating access to new financial resources and supporting growth ambitions, in Italy and abroad (the company aims to enter other European markets).

Established in Rome in 1962, Dedem installed the first photo booth in the country. Since then, the company has evolved by managing automated systems for personal identification and operating in the leisure segment, with amusement arcades, photo booths and kiddie rides installed in the main shopping centres and meeting places. Dedem has also been present in Spain for many years through its subsidiary Tecnotron, which contributes almost 15% of the group's revenues. Dedem has also entered high-tech sectors such as Additive Manufacturing (3D printing) and Information and Communication Technology (ICT). The company has also obtained registration in the Special Register of Historical Trademarks of National Interest.

"Access to the capital market," explains Alberto Rizzi, the Group's CEO and son of Riccardo Rizzi, "represents a concrete opportunity for us to enhance and carry into the future our heritage of skills, innovation and identity. Dedem is a company deeply rooted in Italian industrial history, capable of combining tradition and vision, craftsmanship and technology. It is with this spirit that we intend to strengthen our commitment to promoting Made in Italy, bringing to the stock market an entrepreneurial model based on quality, creativity and social responsibility. A portion of the newly issued shares,' he adds, 'will be reserved for employees with at least two years' seniority in the Group, offering them the chance to become shareholders in our company. Dedem's has always been a great family story. And with this operation, we want to continue writing it together'.

"We are very proud," emphasises the Group's CFO Paolo Monte, "of the milestone we have achieved, the result of a path that began a year and a half ago with the issue of the first bond in the company's history, continued with the planning of the listing and an intense and articulated due diligence process. It was a demanding challenge, tackled with competence and great cohesion by our entire team. But for us this is only the starting point: the listing on the EGM,' he emphasises, 'represents a real growth accelerator, which allows us to look decisively towards a new phase of company development. The next challenge is clear: to further strengthen our presence in foreign markets and make internationalisation one of the pillars of our long-term strategy'.