Dedem has launched Greece’s first passport photo booth and is planning to expand into the country’s major cities

Dedem, a leading Italian company (headquartered in Ariccia, in the province of Rome) in automatic identification services and the management of the largest national network of passport photo booths, is taking a new step in its international growth, inaugurating in Athens the first passport photo booth ever installed in Greece. The installation, carried out by its subsidiary Dedem Hellas within the Sklavenitis shopping centre – one of the capital’s leading shopping centres – marks, as explained in a company statement, Dedem’s entry into a market that has hitherto lacked this service and represents the first step in a broader development plan for the country. Further installations are planned before the end of the year, starting with the cities of Thessaloniki and Patras, with the aim of gradually establishing a widespread presence across the country.

This move reaffirms the Group’s internationalisation strategy, which, following its consolidation in Spain through its subsidiary Tecnotron and its recent entry into Cyprus, continues to export an industrial model developed over more than sixty years of activity and based on the integration of the entire supply chain: hardware design and production, proprietary software development, operational management and direct maintenance of the installed base.

The Dedem booths, the statement continues, are equipped with advanced image quality systems and proprietary software based onartificial intelligence to verify compliance with ICAO standards, now represent a technological infrastructure serving both the public and public authorities, ensuring photographs suitable for identity documents and offering an accessible service in high-traffic locations.

“Our entry into Greece marks an important step in the Group’s international expansion,” says Alberto Rizzi, Chief Executive of Dedem S.p.A. “We are not merely launching a new installation: we are opening up a market where this service was not yet available. This investment confirms our model’s ability to adapt to new contexts and lays the foundations for a growth plan that will continue in the coming months with further installations in the country’s major cities.”

With over sixty years’ experience, Dedem now operates a network of around 5,000 passport photo booths across Italia and abroad, produces more than 7 million passport photos every year, and has a presence not only in Italia but also in Spain, Israel, the Czech Republic, Cyprus and now also in Greece. The company, listed on Euronext Growth Milan, reported a turnover of 110 million euros in 2025, has 650 employees – including 200 field technicians – and 10 offices in Italia.