Exhibitors in Kiev

Design, despite the bombs: Ukraine holds out even so

Young people's tales at the Salone del Mobile stands. Open factories, amid mourning, devastation and blackouts

by Luca Orlando

4' min read

4' min read

"How many dead? Perhaps you mean how many killed'. Michayl's face hardens, even his tone becomes harsher. And with good reason, in the light of the ill-posed question about his company's casualties.

Talking to the factory manager of Dniprovud, part of the Veneto group, is a stark reminder of reality and the recovery of a correct perspective. With the theme of duties, so pervasive and all-encompassing in the dialogue with Italian companies, fading into the distance and becoming a faint background noise in the face of the suffering and pain experienced every day, for the past three years, by the Ukrainian people and the many companies that continue to produce in spite of the framework of continuous emergency.

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The joint stand gathering 13 Kiev companies at the Salone del Mobile is a sample of pride but also of optimism, despite everything. A simple, sparse stand, with linear productions and objects, perhaps somewhat removed from our taste. And yet capable of conveying more emotion than the large neighbouring stands costing hundreds of thousands of euro. Consistent with a world, ours, richer but above all luckier, geographically far from Putin's Russia.

Mikhayl, il direttore di fabbrica

«Turni di notte, per poter avere l’elettricità»

To be here, with products made amidst mourning and bombs, is something of a minor miracle. For it is first and foremost factory life that has to adapt. 'With shifts disrupted,' Mikhayl explains, 'to produce at night and take advantage of the possibilities offered by the battered electricity grid. Even if quality,' he observes, 'is jeopardised by the difficulties of night work, the higher error rate, the tiredness of the people'. But what is necessarily changing in the companies is also the workforce, which has changed in a few years by inverting the 60-40 ratio between men and women, taking into account the forced absences of the male population, which often turn into permanent vacancies.

"Eight people from our factory were killed in the war," Mikhayl explains, "but all of us in Ukraine know someone who has lost a relative or an acquaintance. People killed, not dead. Because it is different. And the words we use define reality'.

Igor, laurea in economia

«Resterò in Ucraina, è la mia patria»

'The body of a 21-year-old cousin of mine,' Igor, 33, from Lviv, tells us, 'was found two days ago near the front, he died just a few days after his 19-year-old brother, both had left the first days of the war. Igor, an economics graduate, third experience at the Salone dl Mobile, works for the Mebus brand, 150 employees, 30 of whom left for the front. And here, too, the war has overturned the workforce: from seven, the number of women in the company has now risen to 20, and more hires are to be expected in the future.

"My future? In Ukraine without a doubt, it's my country and I'm not leaving it. Zelensky? I don't 100% approve of what he is doing but he is my president, he is doing a huge job for my country. And from what I see, I don't think Trump has been given a fair representation of this war, which we have suffered. We all want peace but we also have to take into account the many deaths we have had, including in our own company: we have paid a huge price. And for what? To cede territories thinking that Putin will stop at those? It's an illusion'.

Anna, il marketing per passione

«Dormi con i boati delle bombe, poi la mattina ti svegli e provi a pensare ad altro»

A few metres away is the stand of Kint, a young brand with 15 employees developed by a designer who has now left for war. 'I have many friends who are at the front,' explains Anna, 33, who works in marketing, 'and some of them are dead. We try not to stop and keep producing, even if it rains bombs every night. It's hard, but in the morning you try to think of something else, you wake up and go to the office, trying to maintain some form of normality'.

A few steps away is the Veneto space, solid oak production, and then beds and mattresses, 750 people. 'The factories have never stopped,' Anna, who was born in Odessa but has been in Italy for six years, tells us, 'even though our offices in Kiev were bombed, the last time three weeks ago.

Anna, nata ad Odessa

«La fabbrica non si è mai fermata, il futuro riparte anche da qui»

He casts his gaze to the left, to the yellow-blue flag signed by Giorgia Meloni hanging on the wall, his eyes gleaming. 'The Russians keep bombing,' he says, 'and a few days ago nine children died, this is certainly not the way to seek peace. We are proud to continue to produce there, allowing all the people who are left to be able to continue to have a semblance of a normal life, a salary to be able to support themselves. Zelensky? I don't know if he would be re-elected today, I'm a mother of three boys and I couldn't see them leaving for a war, maybe it would have been possible to seek a compromise before the invasion'.

The guys at the stands, distributing information, explaining, welcoming customers. And they smile, despite everything. Among them there are those who hypothesise a 25% growth in sales, 'thanks to the many customers who have not abandoned us'. But we don't ask these young people any questions about growth, exports or accounts. In front of their stories, the mere thought that our biggest concern today is the trade 'war' brings a little shame.

 

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