Design, Ta-Daan platform grows and takes over Mirta

At a difficult time for many e-commerce platforms and marketplaces, the now former start-up Ta-Daan crossed the five-year mark since its foundation, earning the title of innovative SME also in fact, not only by growing its community and revenues, but also by realising its first acquisition, which will enable the Milan-based company to close 2025 with a turnover of EUR 1 million and positive EBITDA.

The e-commerce platform founded in 2020 by Roberta Ligossi, Sara Pianori, Costanza Tomba and Valeria Zanirato, with the aim of promoting and enhancing the new generation of European artisans, contemporary craftsmanship and niche design (especially in ceramics and jewellery), has in fact taken over Mirta, an innovative design platform born in 2019, which is complementary in terms of both product categories of specialisation (fashion and leather goods), technological assets and purely B2B approach.

"This operation mainly allows us to diversify our product offering," explains Ta-Daan CEO and co-founder Roberta Ligossi. "At the same time, the acquisition of Mirta's database allows us to strengthen our B2C customer base, with more than 20,000 new active customers, and that of B2B customers and partners, with an additional 600 shops and retailers and 200 artisan suppliers, bringing the number of artisans on our platform to around 500.

Ta-Daan (an onomatopoeic name chosen by the founders to indicate their satisfaction with a new project that has come to fruition) thus expands its offer and strengthens its market presence. In fact, the company aims to 'diversify its activities towards the B2B segment, improve margins and consolidate corporate value', Ligossi explains. But the bet is also to generate synergies between the two platforms, evaluating the possibility that artisans active on Ta-Daan can also work for Mirta's platform and vice versa.

The two companies - despite having followed two different paths and two different business models - have already met in the past and their respective founders know each other well. Mirta herself was a client of Ta-Daan, which was set up in 2020 as a digital magazine to tell the story of a new generation of artisans based on social media and content, and only in 2023 did it launch its e-commerce platform. "This differentiates us from other marketplaces," says Ligossi, "We came to launch e-commerce after a process based on content, on our community, which has 250,000 active users, and on a very close relationship with artisans from ten European countries.