Design

Dexelance enters Roda's capital and strengthens in outdoor business

A strategic partnership between the two groups was signed, which envisages, in a second phase, the acquisition of the majority of Roda by Dexelance

2 April 2025

2' min read

Key points

Dexelance strengthens in outdoor
Operation details

2' min read

Dexeleance, a listed high-end design group with 11 portfolio companies, enters the capital of Roda, a company specialising in luxury outdoor furniture.

The Roda Group, with production and sales presence in Europe, the United States and Asia, is among the first Italian brands to develop a vision of the outdoor world as a protagonist of the modern lifestyle. The strategic alliance with Dexelance will further consolidate this vision, strengthening the brand's positioning in luxury outdoor furniture and raising the level of challenge in global markets.

Dexelance strengthens in outdoor

Dexelance - which controls 11 companies and 14 brands in various segments of design, furniture and lighting and closed the financial year 2024 with revenues in excess of EUR 300 million, about three quarters of which were generated abroad - through this transaction aims to add to the specialisations of the companies it already controls a significant share of the Roda Group, thus strengthening itself in one of the most promising sectors of the industry.

With this partnership, Roda will assume the role of leader of Dexelance's future investments in the segment, making available its know-how, production hubs and consolidated distribution network, with the aim of fostering the development of additional companies, identified for their complementarity, according to a synergic and systemic logic within a still fragmented supply chain.

Transaction details

The letter of intent envisages, initially, Dexelance's entry into Roda's share capital with a minority shareholding, partly through the purchase of shares and partly through the subscription of a capital increase to support new investments and to initiate a new phase of growth for the Roda group, and in a second phase Dexelance's purchase of the majority of Roda's share capital through the exercise of appropriate call and put options.

In line with Dexelance's aggregation model, the operational governance of the Roda group will remain unchanged. Dexelance will provide strategic support through its commercial and retail network, with communication and marketing initiatives, digital transformation projects and by sharing its relationships with the world's most prestigious architecture and interior design studios.

The finalisation of the contractual documentation and the definitive conclusion of the transaction are expected by mid-May, following the successful completion of the ongoing due diligence and regulatory approvals.

"We are excited to start this partnership with Dexelance. Their experience and support will enable us to accelerate our global expansion and consolidate our position as a leader in luxury outdoor furniture," said Daniele Pompa, CEO of Roda.

For Andrea Sasso, CEO of Dexelance, 'We are very happy to join the Pompa family in accelerating the development of one of the most prestigious brands on the world outdoor scene, fully sharing not only their projects but also their values and common strategic vision'.