Digital catering, MyCia buys Dishcovery

MyCIA, a young innovative Italian SME, born in Arzignano (VI) and also based in Milan, consolidates its growth. Its objective is to protect the food needs of consumers in eating out, through inclusive digital solutions for the Horeca sector. The announcement of the acquisition, through the HealthyFood holding company that owns it, of 100% of the shares of one of its main competitors, Dishcovery, has just been made. The value of the transaction is confidential.

Founded in 2018 by Marco Simonini and Giuliano Vita, Dishcovery was born with the aim of revolutionising the restaurant dining experience. Specialising in digital solutions, it has sustained rapid growth during the pandemic due to the need for contactless solutions, also supported by the entry of funds into the capital to sustain its presence internationally, helping to modernise the restaurant industry.

The two brands will continue to operate in parallel, each serving its own clientele, and together Dishcovery will be enriched by the value-added services, especially in terms of inclusivity, of MyCIA with its Food Identity Card, compiled by over 190 thousand users. Because the sector data, in line with those of the MyCIA Study Centre, speak for themselves: for half of Italians, inclusivity is in first place when choosing restaurants, with an unstoppable trend that has led, in parallel, to the radical transformation of retail shelves to make room for products dedicated to increasingly specific food groups.

"I am excited about this new acquisition that brings two innovative Italian companies together, strengthening our role in such a strategic market and expanding our customer portfolio," comments Pietro Ruffoni, founder and CEO. "Dishcovery was the forerunner in this sector and paved the way that we also helped to expand with the breakthrough of the Food ID Card. We are similar in our aptitude for technology, innovation and value creation through easy and successful customer dialogue platforms for the Horeca world. Together we are strengthened in pursuing our goal of standardising our card and its unique system to build an increasingly caring and inclusive world."

The sum of the two portfolios generates important numbers for the industry: approximately 3,000 subscribing customers, ranging from multinational giants to the best restaurants and bars throughout Italy, with over 30 million uses registered through the platform.