Disaronno Group, transaction closing on Amaro Averna and Zedda Piras

The closing of the Disaronno Group's acquisition of 100% of Amaro Averna and Zedda Piras from the Campari Group has been signed. For a transitional period, the newco Meridia, based in Sassari, was established, whose governance is linked to the transfer of the two companies from Campari Group to Disaronno Group, an operation that was signed last December. An operation worth 100 million. The employees of the two plants in Sicily (AA) and Sardinia (ZP) - eleven in total - were all absorbed by Meridia.

"This operation represents a fundamental step in our growth plan and allows us to strategically enrich our portfolio at an international level, significantly strengthening our position in three of our priority markets, thanks to Amaro Averna: the United States, Germany, and Italia," emphasises Marco Ferrari, CEO of Disaronno Group. "In this context, the objective for Zedda Piras is to consolidate our presence in the Italian market.

Disaronno Group, a diversified multinational whose business lines include Spirits, Wines and Ingredients, with over 800 employees, a turnover of €370 million and operations in around 160 countries worldwide. In mid-May, Ilva Saronno Holding announced its rebranding to Disaronno Group, marking a strategic evolution aimed at strengthening its global positioning and expressing its mission even more clearly: Celebrate 'The Good Life' Together. The new mission reflects the identity of the Group and the culture that has always distinguished it: a vision rooted in tradition and oriented towards conviviality, quality and the sharing of authentic moments, capable of translating into a portfolio of iconic brands. The evolution into Disaronno Group is part of a path of solid and continuous growth over the years, which has seen the Group record positive economic results. The new identity was designed to clearly and effectively organise the Group's activities, while maintaining a strong and consistent identity at its core. The Disaronno Group corporate logo recalls the historic coat of arms of the Reina family, founder and owner, and is configured as an umbrella brand capable of bringing together and enhancing the entire corporate ecosystem structured in three divisions: Spirits, Wines and Ingredients, while preserving the autonomy and distinctive positioning of the individual realities. The spearhead of the offer is Disaronno, the world's favourite Italian liqueur, underlines the company, as well as other prestigious products such as Disaronno Velvet, Tia Maria, The Busker Irish whiskey, Engine Gin, Sagamore Rye, Rabarbaro Zucca, Artic Vodka, Isolabella Limoncello, Sambuca, and from now on Amaro Averna and Zedda Piras. In the wine sector, the company is present with prestigious brands such as Duca di Salaparuta, Florio and Corvo under the Duca Wines division. Alongside beverages, the Disaronno Ingredients division represents the Group's stronghold in the world of ingredients and semi-finished products for ice cream, pastry and bakery professionals.