Dongfeng, deals with Paolo Berlusconi to sell in Italy
According to Affari Italiani, the holding company Pbf would enter with 10% in Df Italia, which would become the subsidiary of the state-owned giant
2' min read
2' min read
For Dongfeng, one of China's largest car manufacturers, an agreement for commercial distribution rather than production may be closer in Italy. According to Affari Italiani, the Pbf holding company, of which Paolo Berlusconi has 51.7% and in which his daughter Alessia is a minority shareholder, has entered for a 10% stake in Df Italia srl.
A few days ago in Milan, reports Affari Italiani, a newco was allegedly set up in front of notary Dario Cortucci by Pbf and Car Mobility (Cm) srl, which holds 90 per cent. Cm is headed, through its parent company Tailor Finance, by Bruno Mafrici, an expert in international markets and innovation, founder of the group of Italian and Swiss companies known as M Management and BM Advisory, a leader in corporate financial consultancy for the automotive sector.
What matters most, the Affari Italiani article goes on to say, is that the newco, of which Mafrici himself has been appointed sole director, would have as its object 'trade in Italy and abroad, the import/export of motor vehicles' and resale activities. Df Italia would therefore be the Italian branch of Dongfeng, a state-owned giant, one of the largest car manufacturers in China, which like other groups in the Dragon wants to grow in Europe through exports, in addition to producing on the Old Continent.
Until a fortnight ago, it appeared that Dongfeng was aiming to create a production hub of over 100,000 vehicles in our country. The car manufacturer was reportedly at an early stage of negotiations with the government.
The interest was declared by the head of operations in Europe, Qian Xie. As is well known, Italy is trying to attract investment from another carmaker in the country after the recent tensions with Stellantis over the plan to increase production to one million cars per year.
