Doubleum brushes debut with Re:C - The Creative Hub

The new line of make-up accessories by fashion and celebrity glam artist Manuele Mameli is called Doubleum. A dream that Mameli has cultivated throughout his career and which is now starting to take shape, starting from the foundations: a series of brushes made from hypoallergenic, vegan, cruelty free and dermatologically tested yarn.

Doubleum is a project launched by Re:C - The Creative Club, a spin-off opened by Studio Re, after 25 years in media relations, dedicated to the strategic development of creative talents: an ecosystem where ideas, people and inspiration meet to generate value.

An independent space where creatives, professionals and new cultural entrepreneurs find strategic support to transform ideas into concrete projects and projects into brand identities. Re.C's model is based on professional accompaniment that interweaves creative direction, positioning and development of the talent's image. The strategic activity is integrated with digital design, content creation and Pr, digital Pr and media relations support to the development of entrepreneurial initiatives, including ideas that evolve into brands. A concrete approach designed to give shape, coherence and continuity to creativity, transforming it into a recognisable and sustainable path.

Among Re:C's first projects, in addition to Doubleum, are The Nesh, a jewellery brand created by Nilufar Addati, heir to a family tradition in the industry since 1968. 925 silver, bold design, accessibility: a vision that brings jewellery into everyday life; and Lax, a multi-platinum producer and one of the most recognisable signatures on the Italian urban music scene.