DR Automobiles Group EUR 70 million investment in Macchia d'Isernia

DR is preparing to expand its production activities with a EUR 70 million investment in the Macchia d'Isernia pole, the Molise automotive group's operational location. The initiative envisages the construction of new plants in addition to the hiring of about 300 new employees, with the aim of managing the future models of its seven brands in Molise. The project also includes a further strategic plan that will be unveiled in the coming months.

But that is not all, as DR has started the reconversion of the former Saxa Grès plant in Anagni. The site, strategically located near the A1 motorway, is equipped with a railway yard and will thus be able to house part of the activities currently carried out in Macchia d'Isernia. Here, too, the brand plans to employ 67 of the former Saxa Gres workers. DR Automobiles recorded a 41% growth in revenues in the first half of 2025 compared to the same period last year.

With a 2.56% share of the Italian market of mainly private users, the group is looking to international expansion: Spain, Belgium, France, Germany, the Czech Republic, Slovakia, Hungary, Romania and Greece are the future objectives, with the opening of dealers and direct distributors. The hub of DR Automobiles, however, remains in Macchia d'Isernia, where research, styling, production and logistics are concentrated. The network has over 412 showrooms and 421 service centres.