Cars

Dr Automobilies to invest another 20 million in new Isernia plant

Molise company revises upwards the investment announced in July to 70 million: 300 people will be employed in the new plant

by Vera Viola

27 August 2025

2' min read

Key points

Work in progress at the Anagni site
The group looks abroad

2' min read

The investment that Dr Automobilies is preparing to make in Macchia d'Isernia increases by 20 million: a project announced in July, with an initial budget of 50 million rising to 70.

In the area where the Molise-based automotive company has always been present, a new plant will be built for the complete production of new models in which at least 300 new employees are expected to be employed.

The investment in the Molise site had already been announced last July, in Japan, during the Osaka Expo. On that occasion, the CEO of DR had spoken of 50 million euro. A little over a month later, the DR group has planned an upgrade of 20 million, which was necessary to support an expansion of the project.

Work in progress at the Anagni site

Meanwhile, work began on revamping the industrial site of Saxa Gres S.p.a. in Anagni (acquired last 7 August by Jarama, a wholly-owned subsidiary of DR Automobiles), which used to produce porcelain stoneware and will now be used for some of the activities that the DR group already carries out at its headquarters in Macchia d'Isernia. In Anagni, 67 workers from Saxa Gres who were absorbed by DR will also be employed. The Anagni site, due to its location close to the A1 motorway and well served by a railway station, is of strategic importance in DR's plans for further expansion.

Tortola (ad of DR)2: 'development opportunity for the group)

"We are very happy to have achieved the goal of expanding production. It has been a great team effort between all those involved,' explained DR's CEO, Antonella Tortola, 'which we hope will represent a development opportunity for our group, but also a growth opportunity for a historically important industrial area, especially for the automotive industry, such as the province of Frosinone.

The group looks abroad

DR Automobiles Groupe currently operates 7 brands and 28 nacelles. It holds a 2.56% share in the Italian private market (2024) and closed the first half of 2025 with a revenue growth of 41% compared to the same period last year. The expansion plans do not only concern Italy but also foreign markets. DR's foreign division is landing in Spain, Belgium, France, Germany, Czech Republic, Slovakia, Hungary, Romania and Greece by opening dealerships or appointing direct distributors for all the group's brands.

DR Automobiles Groupe is an Italian automotive group that produces and markets 7 brands: DR, EVO, Sportequipe, ICH-X, Tiger, BIRBA, Katay (5 commercial vehicles). The headquarters - with its research centre, style centre, production facilities, spare parts warehouse and sales and administrative offices - is located in Molise, in Macchia d'Isernia (IS). The Italian network currently includes more than 412 showrooms and 421 service centres spread throughout the country. Since 2023, the group has also started to enter some of the main European markets where it plans to strengthen its presence. These include, above all, the Spanish market, where the sales network is currently under construction.