New models

DR brings Itala brand back to life, starting with suv 35

First deliveries are planned from September at a list price starting from 35,000 euros

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

DR relaunches a historic brand: Itala and with the suv 35 launches the first model of the Historic Italian Brands (HIB) industrial plan, promoted by DR Automobiles Groupe that involves the Itala and O.S.C.A. brands, recently taken over with the aim of bringing them back to the national and international market through a new industrial model. Itala 35 is actually a Chinese car: in fact it is a Trumpchi GS3 Yingsu (GAC group) modified in Macchia di Isernia. The SUV, which is 441 cm long, 185 cm wide and 160 cm high, with a wheelbase of 265 cm, is powered by a classic 1.5 turbo with direct injection that delivers 170 horsepower and 270 Nm of torque. It is a pure thermal engine without any electrification mated to a dual-clutch gearbox. The car covers the zero-hundred in 7.5 seconds and reaches 190 km/h, with an average consumption of 6.8 l/100km

 

Loading...

Itala 35, tutte le foto del nuovo suv del gruppo DR

Photogallery23 foto

The project involves the creation of vehicles with Italia design and Chinese production at various levels

The industrial plan underpinning the HIB project is called 'Fabbrica Italia' and envisages the construction of two new plants in Molise, in Macchia d'Isernia, dedicated to the assembly/modification of the two brands' models. The first will be inaugurated next September.

 

The production model is based on the use of Chinese cars, in particular from the GAC group, integrated, according to the company, with Italian expertise in the development of design, electronics, interiors and vehicle dynamics. Styling is entrusted to Italdesign, while the technical direction of the project is headed by engineer Roberto Fedeli. The first plant is nearing completion and will be operational from September.

 

The first of the eight models coming out of the HIB project is the new ITALA 35, presented at MAUTO in Turin as the first vehicle of the new industrial course. It represents the starting point of a range that includes six new Itala-branded models and marks the return of a historic name in Italia motoring, founded in 1903 by the Ceirano family. The model is inspired by the brand's tradition and integrates modern styling elements with a compact crossover layout and advanced technological features.

The project includes the opening of the first ITALA-O.S.C.A. showroom in Turin in cooperation with the Biauto group, with a display of models and content dedicated to the customer experience. The commercial strategy aims at a network of 50 showrooms in Italia by 2026, before expansion into international markets.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti