Ducati celebrated its 100th anniversary with an unprecedented event
For three days, the Misano World Circuit was the beating heart of the event which, every two years, brings together the Ducati community from all over the world – uniting not only enthusiasts, but also champions, legends and the motorbikes that have shaped the brand’s history
Key points
The figures for World Ducati Week 2026 – the event marking the brand’s 100th anniversary, which took place a few days ago at the Misano circuit – demonstrate, once again, that passion for Ducati knows no bounds. The nearly 120,000 attendees (118,036) recorded over the three days of the gathering drew enthusiasts from 94 countries across five different continents to enjoy three days of unprecedented spectacle and fun together.
World titles celebrated at the Misano circuit
Also taking centre stage were the legends who have written some of the most memorable chapters in Ducati’s history, and the many champions who today represent the brand at the very top of motorsport, having secured no fewer than 37 world titles at the Misano circuit. And the motorbikes themselves, which continue to fuel the dreams of thousands of Ducatisti, brought this edition to life – one that captures the spirit of the Centenary World Ducati Week better than any words could. A unique moment that saw no fewer than 36 riders take to the track on their respective motorbikes.
Among the records is one relating to the digital world
The Centenary WDW also set records in the digital world: FantaWDW recorded over 220,000 sessions, whilst the web pages dedicated to the event generated over 2 million page views and 21 million impressions on social media. Finally, the live stream of the Lenovo Race of Champions was watched by 700,000 users from all over the world. Among the many new features, particular mention should be made of the one reserved for enthusiasts riding their own Panigale V4s and the Lenovo V2 Future Champ Academy, the sporting programme for young talents.
After the celebrations, we begin to imagine a new future
World Ducati Week has come to a close, leaving not only an indelible memory for those who attended in person, something more that goes beyond the figures and the spectacles of the three days: an indelible memory destined to endure over time, continually fuelled by the unique passion embodied by a global community that has followed Ducati for over a hundred years and is writing the history of a brand with the passion with which it is lived out every day. Yet today, it has already begun to envisage its future.
