The analysis

ECB: Only 7% of Eurozone firms make extensive use of AI

Although the use of artificial intelligence is becoming increasingly widespread, most businesses in the euro area use it only sporadically or to a limited extent

by Pietro Menzani

Adobe Stock

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Although the adoption of artificial intelligence by businesses is becoming increasingly widespread, the intensive use of this tool remains rare. In fact, in the last four months of 2025, 70% of businesses in the eurozone were using AI, but only 7% were using it intensively. The majority made moderate or sporadic use of it.

This has been revealed in an analysis published on the European Central Bank’s blog. The data is based on the results of the ECB’s SAFE survey (Survey on the Access to Finance of Enterprises), which involved more than 5,000 businesses.

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AI and business

The spread of artificial intelligence shows no sign of slowing down: according to Safe, in fact, almost half of the Eurozone firms that were not yet using it in 2025 say they plan to invest in this field in 2026. However, the ECB points out that although the use of AI is often seen as synonymous with productivity growth, simply adopting these tools does not automatically guarantee tangible improvements in production processes.

What matters – as the survey states – is rather the way in which they are used. It is their intensive use – particularly in the areas of innovation and the expansion of products and services, rather than just for peripheral and routine tasks – that contributes to increased productivity and stimulates economic growth.

Who is adopting AI and why

As the analysis shows, intensive use is statistically more common amongst small businesses and newly established firms (those in operation for less than 10 years), although it is the size rather than the ‘age’ of the firms that is associated with extensive use of AI. Finally, at sectoral level, the deep integration of these tools is predominantly found in knowledge-intensive services, and in particular in the ICT (information and communication technology) sector.

The reasons for adopting AI technology vary depending on how it is used. Companies in the early stages of adoption often cite cost reduction and improved operational efficiency as their main reasons. By contrast, heavy users are more frequently motivated by job creation, support for research and development, and the expansion of products and services.

In addition to company- and sector-specific factors, the survey results indicate that “peer pressure” is a key factor in the intensive use of AI. When companies see their competitors investing in these technologies, they fear a potential competitive disadvantage and are therefore more inclined to make equally intensive use of them.

Investments

The analysis published on the blog of the ECB blog shows that over 84 per cent of companies reporting intensive use of AI have invested in this technology. By contrast, only 33 per cent of companies making moderate use of it have made such investments. Looking ahead, 99% of companies that use AI intensively plan to continue investing in 2026, allocating around 20% of their total investment to activities related to this field.

It is often technology-related factors that are holding companies back from using AI. In fact, 40% of the companies surveyed cite a shortage of ‘AI-related skills’, whilst 26% point to the incompatibility of current technologies with their existing systems.

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