The 6th edition kicks off on the 23rd

Education Days 2026: free online courses to bridge the AI skills gap

From 23 October to 2 November, over 20 events – including webinars, open lessons and workshops – to learn how to use AI effectively in your work: from human resources to marketing, from finance to the legal professions, right through to retail, fashion, sport and cybersecurity.Speakers include managers and professionals from Pinko, Rossignol Group, Simest, Gruppo Leonardo, Datapizza, Gruppo Furness Insurance Services and Il Sole 24 Ore

5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

The Education Days are back – the free initiative organised by Sole 24 Ore Business School, which, from 23 October to 2 November 2026, will open its digital classrooms for more than twenty online sessions dedicated to Artificial Intelligence. Once again this year, the aim is to help students, managers and professionals develop the skills that AI demands in the workplace today.

The initiative addresses a need that the figures clearly highlight. According to the Istat report ‘Businesses and ICT’, published in December 2025, the adoption of AI in Italian businesses with at least ten employees has doubled in the space of a year; among companies that considered introducing it but did not go ahead, however, the main obstacle cited is a lack of adequate skills (58.6 per cent).

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The programme alternates between webinars, open lessons and workshops, and brings AI into a range of different functions and sectors: sustainability, human resources and organisation, marketing, communication and information, sales, finance and insurance, the legal profession, retail and fashion, sport, travel and cybersecurity. The sessions will be led by Business School lecturers, managers and professionals, who will demonstrate how to use AI effectively: real-life case studies, tools and methods to tangibly improve one’s work.

Among the most eagerly awaited events are the webinars ‘Vibe coding and information in the age of intelligent agents’, ‘From the lab to adoption: how companies become AI-first’, featuring a presentation by the Leonardo Group, and ‘The skills challenge in the age of AI: the Datapizza case study’. In addition, to round off the programme, three workshops will be streamed live on 28 October from IAB Intersections: IAB Italia’s event dedicated to digital, advertising and communication.

This initiative reaffirms the mission of Sole 24 Ore Business School: to make training accessible and data-driven, combining technological innovation with professional development. All lectures and workshops are free of charge, subject to registration on the dedicated page: https://www.24orebs.com/eventi/selezioni/education-days

EDUCATION DAYS 2026 CALENDAR

23 October 2026 – 2.15–3.15 pm – Open Lesson

The social, economic and environmental sustainability of AI

With Manlio d’Agostino Panebianco – Lecturer and Corporate Intelligence Consultant | Member of the Scientific Committee of BASC, University of Milan-Bicocca | Accredited to the EDPB’s Support Pool of Experts since 2022 and confirmed in 2026 for his expertise in (a) technical and (b) legal expertise in the field of new technologies and cyber security | Member of the Scientific Committee of Federprivacy | Scientific Coordinator and Lecturer, Sole 24 Ore Business School

26 October 2026 – 12.00–13.00 – Webinar

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Vibe coding and information in the age of intelligent agents

With Luca Tremolada – Data Journalist, Il Sole 24 Ore | Academic Coordinator, Sole 24 Ore Business School; Riccardo Saporiti – Data Journalist | Lecturer, Sole 24 Ore Business School

26 October 2026 – 5.00 pm–6.00 pm – Webinar

Impossible pairings: where algorithms meet humans in the new grammar of organisations

With Giulia Pagan – People and Engagement Consultant, EdTech Expert | Lecturer, Sole 24 Ore Business School; Marco Dussin – Trainer and strategic consultant | Lecturer, Sole 24 Ore Business School

27 October 2026 – 10.00–11.00 – Webinar

Artificial intelligence and the employment relationship: new frontiers of organisational power and worker protections

With Ciro Cafiero – Founding Partner, Cafiero Pezzali e Associati Law Firm | Chair of the Professional Services and Training Advisory Section at Unindustria | Lecturer, Sole 24 Ore Business School

27 October 2026 – 12.00–13.00 – Webinar

HR in the age of AI: from support function to architect of transformation

With Laura Zanfrini – CEO – ZaLa Consulting | Scientific Coordinator and Lecturer, Sole 24 Ore Business School; Carla Zinzi – L&D Manager – Agile Coach & Team Facilitator, Simest

27 October 2026 – 3.00 pm–4.00 pm – Webinar

AI transforming the travel industry: from operational management to customer experience

With Isabella Lazzini – founder of Boldstuff, an AI marketing agency | Academic Coordinator and Lecturer, Sole 24 Ore Business School

27 October 2026 – 5.00 pm–6.00 pm – Webinar

AI for recruitment and training: tools, opportunities and new skills for HR

With Massimo Soriani Bellavista – Managing Director and Co-founder – Creattività srl | Scientific Coordinator and Lecturer, Sole 24 Ore Business School

28 October 2026 – 10.00–10.30 – Live workshop from IAB Intersections

GEO, the new frontier in research

With Mauro Ginelli – Co-founder, The Newco

28 October 2026 – 11.30–12.00 – Live workshop from IAB Intersections

AI-Driven Advertising: from strategy to execution in the age of AI

With Andrea Folcio – Co-founder, The Newco

28 October 2026 – 12.15–12.45 – Live workshop from IAB Intersections

Catching the eye. Strategy and Visual Design in Digital Content

With Ivana De Innocentis – Lecturer and Social Media Marketing Consultant

28 October 2026 – 12.30–13.30 – Webinar

AI in Retail & Fashion: from trials to tangible results

With Francesco Aimi – Founder of Tertium | Scientific Coordinator and Lecturer, Sole 24 Ore Business School; Silvia Marone – Retail Trainer, Project Manager, AI Expert | Lecturer, Sole 24 Ore Business School; Matteo Galli – Global Head of Retail Sales & Operations, Rossignol Group; Sergio Candido – CEO, Camicissima; Laura Manelli – CEO, Pinko

28 October 2026 – 5.00 pm–6.00 pm – Webinar

AI Marketing: 3 questions to ask yourself before hitting ‘Enter’ on your next campaign

With Valentina Lanza – AI Marketing Coach | Lecturer, Sole 24 Ore Business School

29 October 2026 – 9.00–10.00 – Webinar

CyberSecurity 4 AI and AI 4 CyberSecurity

With Alessio Pennasilico – Information & Cyber Security Advisor | Lecturer, Sole 24 Ore Business School; Massimiliano Turazzini – AI Strategy & Training for businesses

29 October 2026 – 12.00–13.00 – Webinar

From data to content: how a data & AI-driven editorial team

With Luigi Maccallini – Marketing, Digital Ecosystems and Innovation | WellMakers by BNP Paribas Associate | Lecturer, Sole 24 Ore Business School

29 October 2026 – 3.00 pm–4.00 pm – Webinar

Agile organisations and AI: how the way we work together is changing

With Silvia Fragola – Executive Coach, Organisational Consultant

29 October 2026 – 5.00 pm–6.00 pm – Webinar

Selling in the age of AI: how every stage of the B2B sales process is changing

With Mark Stephen Bicknell – Managing Partner, Halifax Consulting Italia | Academic Coordinator, Sole 24 Ore Business School

30 October 2026 – 10.00–11.00 – Webinar

The enhanced CFO and accountant: two examples of AI in practice

With Giorgio Sacconi – Co-founder, FAIRFLAI | Lecturer, Sole 24 Ore Business School; Alessandro Vitale – CEO, Conversate | Lecturer, Sole 24 Ore Business School

30 October 2026 – 12.00–13.00 – Webinar

From the lab to adoption: how companies become AI-first

With Luca Tremolada – Data Journalist, Il Sole 24 Ore | Academic Coordinator, Sole 24 Ore Business School; Marina Geymonat – Head of the AI Lab, Leonardo Corporate

30 October 2026 – 3.00 pm–4.00 pm – Webinar

Reinventing Insurance with AI: a driver of growth and competitiveness

With Vittorio Schirru – Deputy CEO, Furness Insurance Services Group | Academic Coordinator, Sole 24 Ore Business School; Simone Contini – Innovation Manager, Partner at MIA

30 October 2026 – 5.00 pm–6.00 pm – Webinar

Artificial Intelligence and algorithms in sports management: opportunities, challenges and future prospects

With Saverio Sicilia – Sports Lawyer

2 November 2026 – 12.00–13.00 – Webinar

The skills challenge in the age of AI: the Datapizza case

With Luca Tremolada – Data Journalist, Il Sole 24 Ore | Academic Coordinator, Sole 24 Ore Business School; Giacomo Ciarlini – Co-Founder & CIO, Datapizza

2 November 2026 – 4.00–5.00 pm – Open Lesson

AI for processes

With Francesco Aimi – Founder of Tertium | Scientific Coordinator, Sole 24 Ore Business School

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