L’addio di Cingolani: «Nato difficile da smantellare, ma l’Europa si rafforzi»
di Celestina Dominelli
Without end. The title of Ornella Vanoni's iconic song is among those contained in the 2010 album 'Live al Blue Note', but it can also be a commentary on the growth strategy of Casta Diva Group, which owns the Blue Note. Thus, in the first 9 months of 2025, the group achieved a value of production of 94.4 million (+15% compared to the same date in 2024), and the progress achieved in the third quarter is remarkable if one considers that on 30/6/2025 the value of production had only increased by 2% to 59.4 million.
This trend was driven by the Events business, and, moreover, in the first half of 2025 the trend was already evident, as the Creative Content Production business unit had shown a 3.9% drop in revenue to EUR 15.1 million, while the Live Communication & Entertainment business unit had, on the other hand, risen by 4.3% to EUR 44.4 million. In June, the closing of the acquisition of 70% of E-Motion (a production company specialising in corporate, product and event videos), for EUR 847,000, followed in December by those of Artificio Italiano Srl, now renamed Casta Diva Art & Show (large celebratory events) for EUR 90,000 and First Class Srl (specialising in medical congresses) for EUR 3.18 million.
Precisely in view of this latest acquisition, the group's new Pharma division was created in September 2024 within G2 Eventi. And, indeed, this was not the end of the story: in September 2025, a conditional purchase proposal was signed for the acquisition of the Events division of Prodea Group, a Turin-based company currently in negotiated crisis resolution proceedings.
But as far as the Events sector is concerned, it is also worth mentioning that for the Casta Diva Group, 2025 is the first year of a three-year contract for Ferrari events with an estimated total value of EUR 70 million, of which approximately EUR 27 million is to be paid in 2025. These include the world premiere of the new 'Hot Wheels' collection created by Mattel in collaboration with Ferrari, which was held in Maranello at the end of May.
The Casta Diva Group's backlog as at 30/9/2025 amounted to 24.2 million (in terms of orders to be fulfilled by the end of the year), 29.4% more than at the same date in 2024, and adding this figure to the value of production results in a projection for the whole of 2025 of 118.6 million, i.e. 87% of the 136.4 million indicated in the 2023 - 2026 Business Plan, which is therefore an achievable target. But what about profit margins?