Egm X-Ray: Saccheria Franceschetti focuses on foreign trade and sustainability
New brand planned to push products across borders. Won a tender with Poste Italiane thanks to sustainability-related certifications
5' min read
Key points
5' min read
Can a company call itself 'Made in Italy-conscious' if only 20% of its production is made in our country? Yes, if all competitors produce exclusively abroad. For some sectors this is the norm and this is especially the case for products with a low unit value, such as polypropylene raffia bags, among others. In Italy, only Saccheria Franceschetti maintains local production at its site in Provaglio d'Iseo (Brescia).
The company is not exempt from market turbulence (in particular, the issues surrounding the transit of products from the Asian continent via the Suez Canal, which persist even though they have been less talked about so far due to other conflicts). In the first quarter of 2025, ship traffic in the canal decreased by 17.1% compared to the first 3 months of 2024, and despite the rate discounts practised by the Egyptian government and the very recent 'truce' with the Houthis announced by President Trump, international shipping companies remain cautious. So it is hardly surprising that Saccheria Franceschetti's revenues fell slightly in the first quarter of 2025 (from €4.5m to €4.4m, and net of the Conai contribution for which the company acts as a substitute for collection, from €4.5m to €4.3m).
The numbers
.This reduction is attributable exclusively to the fertiliser bag segment (with sales dropping from 0.5 to 1.1 million), while sales of big bags remained stable at 3.3 million and those of small bags rose from 0.4 to 0.5 million. The company's 'core business' by product line is still 'big bags' (75.6% of the turnover in 2024), followed by 'small bags' (12.8%), while 'fertiliser bags' accounted for 5.6% of the total.
It should also be noted that sales through the e-commerce channel rose by an impressive 16% in the quarter (+27% in FY 2024), and this channel will soon receive further support as in March 2025 Saccheria Franceschetti announced an investment of EUR 500,000 over the next three years to adopt a customised interface for each market, optimised logistics through strategic partnerships, and a strategic use of Ia through predictive analytics, process automation, content generation and state-of-the-art chatbots.
A new brand is planned to make the company known abroad
.Added to this will be the enhancement of the Crm computer system and, above all, the launch of a new 'umbrella brand' to support the internationalisation strategy (after all, sales in Italy currently account for more than 95% of the total), which, moreover, should be further strengthened with a planned acquisition within the year. Although Saccheria Franceschetti is a sack production and marketing company, it is in fact first and foremost a technology company, as this is the only way it has been able to avoid succumbing to foreign competition and complete delocalisation.

