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Egm in the X-ray: Star7 focuses on artificial intelligence products for growth

It launched 7Ai, a new line of services and applications. In 2025 ebitda rose by 3% to 18.6 million

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5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

Star7, despite its grandiose name, does not 'make the news'. But it should. In fact, in 2025 it launched '7Ai', a new line of services and applications based on artificial intelligence that can offer corporate customers solutions in the fields of virtual assistants, academy training and after-sales. It also finalised the acquisitions of two business units of Consulting Automotive Aerospace Railway and Sti Srl in judicial liquidation, which it had been leasing since 2023, for EUR 5.8 million, plus approximately EUR 513,000 to increase its stake in the Brazilian company Caar do Brasil Consultoria Tecnica Ltda (now Star7 Engenharia e Consultoria Tecnica Ltda) from 66% to 76%.

The numbers

After these acquisitions, Star7 decided to dispose of some negative-margin orders inherited from previous managements in the Engineering business area (which in 2024 had resulted in revenues of EUR 0.7 million), and as a consequence, in the financial year 2025 the group's revenues dropped by 3.1% to EUR 116.1 million; at constant scope and exchange rates, however, they would have remained substantially stable at EUR 118.7 million. At constant exchange rates, this is because Star7 generates 53.3% of its turnover abroad: specifically, 24.1% in the US (26.1% in 2024), 22.5% in Brazil (19.3% in 2024; Caar has increased its share of services to a leading automotive customer) and 6.7% in the rest of the world (6.3% in 2024; Caar has also brought in a Serbian subsidiary now renamed Star7 Doo Kragujevac).

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As far as the different business lines are concerned, Global Content went from 34.9% to 31.4% of turnover (in this case Star7 preferred to focus on the most strategic customers), Experience and Product Knowledge from 31.7% to 33.2% (thanks to the growing demand for specialised services in the technical and training fields), Engineering from 20.4% to 22.3% (despite the aforementioned conclusion of low or no margin contracts), and Printing, i.e. contract printing, remained virtually unchanged at EUR 13.1 million.

Debt at physiological levels and improving

Ebitda rose by 3% to EUR 18.6 million (on an adjusted basis, i.e. excluding the restructuring costs of the Engineering and Global Content business lines, it would have increased by 3.5% to EUR 19.4 million), ebit was substantially unchanged at EUR 9,3 million (this is because the amount of amortisation, depreciation, provisions and write-downs, following the acquisitions made, rose from EUR 8.7 million to EUR 9.3 million), and net profit decreased by 12% to EUR 2.37 million as the tax rate rose from 38.2% to 46.3%. Net financial expenses were little changed at about EUR 3.3m, with net financial debt at 31 December 2025 amounting to EUR 21.1m, compared to EUR 27.8m at the end of 2024 (despite disbursements for acquisitions and also thanks to a EUR 7m reduction in net working capital due to a decrease in the average collection period for customer receivables from 98 to 92 days). The Debt/Equity ratio at the end of 2025 amounted to about 0.66 times and was therefore fully physiological.

Star7 has also calculated an adjusted net profit of EUR 8.5 million (+3.8% compared to the 2024 figure), which excludes goodwill amortisation from acquisitions in addition to extraordinary costs, but this item, although not resulting in a cash outlay, obviously continues and will continue to affect the bottom end of the income statement. Prudently also for the financial year 2025 it was decided not to distribute dividends (none have been distributed since the listing on Euronext Growth Milan at the end of 2021).

In the process of acquiring Almon Inc. in the US

For the future, Star7 has the ambition to exceed 200 million in revenue in 2030. For this, it will be able to leverage its very loyal customer base (70 per cent of turnover comes from multi-year contracts and about 80 per cent of the top 20 customers have been using the group's services for more than 10 years), but obviously this is not enough and in 2026 it intends to explore new opportunities for growth through external lines. In November 2025, the US subsidiary Star7 Llc acquired a 20% stake in Almon Inc. (for the symbolic value of USD 1), a company active in the product information and technical training sector, whose customers include some of the big US commercial and recreational vehicle manufacturers such as John Deere, Oshkosh and Brp.

On a second 40% stake Star7 will exercise the call option by 1 April 2026 at the price of 12-month ebitda calculated in September 2026 (in 2025 ebitda was negative) multiplied by 3.5 times plus or minus the net financial position multiplied by 0.4 times. At the end of 2025, Almon's net financial debt was $0.2m and the company had a turnover of $8.5m. The third tranche related to the remaining 40% of the share capital can be taken over within 12 months after the exercise of the second tranche at the price of Almon's 2026 ebitda multiplied by 6 times plus or minus the net financial position also multiplied by 0.4 times.

Almon, given its characteristics, will not significantly expand Star7's business, but the group, given its current quiet financial situation, will naturally be able to put other deals in place. It is also planned to look for a large deal in 2027 in order to make a further order of magnitude leap. In the meantime, Star7 will continue to offer its new '7Ai' solution, which could further expand the customer base. The 'historic' ones include the Iveco group, whose Defence business was recently sold to Leonardo. But the latter group is also already a customer of Star7, so it is presumable that the Defence business contract will be maintained. It is not so certain, however, that this will happen for the remaining part of the Iveco group (commercial vehicles), for which the sale to the Indian giant Tata Motors is on the home stretch.

Star7 has two minibonds totalling EUR 25 million outstanding, maturing in 2028 and issued to partially finance the acquisition of Localeye Ltd.; they bear a fixed rate of 4.75%. In addition, there is the minibond for EUR 13 million issued on 14 November 2024 and fully subscribed by UniCredit, with partial coverage by Sace, maturing in 2031 and linked to the award of the tender for the two business units Caar and Sti. This minibond has a floating rate linked to the 3-month Euribor plus 2.5% until the payment date of 4/4/2027. Thereafter, the additional spread of the loan may vary depending on whether or not Star7 shows an improvement in its ESG score (every year the company must present the bondholders, i.e. UniCredit, with an ESG Certificate of Compliance). The possible changes in the spread are not large (it can fall to 2.4 % in the case of an improvement in the Esg score or rise to 2.6 % in the case of a deterioration). Star7 has been preparing its sustainability report since 2022 in accordance with the methodologies and principles laid down in the ESG, and the 2025 edition has recently received the green light from the Board of Directors.

In short, a quiet group that keeps its promises: 2025, according to management, was dedicated to the further integration and rationalisation of the group and to cost containment, with an improvement in 'cash conversion', and so it has been. Being a service company and directly present in the US, Star7 is, among other things, not affected by restrictive US trade policies. However, as is the case for many companies on Euronext Growth Milan, the free float is very low (only 15.4%), not much higher than the 9.5% stake long held by Anima Sgr, now part of the Banco Bpm group, and this results in a decidedly low trading volume and little interest from analysts and investors.

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