Eicma 2024: everything you need to know about the most important trade fair for two-wheelers
From 7 to 10 November, the world's leading motorbike and bicycle exhibition will take place in Milan-Rho
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Key points
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Ten pavilions occupied, 770 exhibitors, more than 2100 brands from 45 countries, more than 330 thousand square metres occupied in the entire exhibition area (an all-time record). And then more novelties, world premieres, shows and races, the return of all the most important manufacturers, motorsport champions and legends, gaming, an exhibition of historic motorbikes, start-ups and safety on two wheels: Eicma is preparing for a new edition.
The days open to the public are from Thursday 7 November to Sunday 10 November, from 9.30 a.m. to 6.30 p.m.
Eicma: the world's longest running exhibition
Edition number 81 is the one celebrating the 110th anniversary of the International Two-Wheel Exhibition and will be staged from 5 to 10 November at Fiera Milano-Rho.
Speaking of content, after last year's success, an area dedicated to gaming and the world of motorsport video games is back, where it will be possible to enjoy exciting and immersive gaming experiences in the saddle of a real motorbike thanks to the presence of latest-generation simulators. There will also be a space reserved for start-ups in the sector created by Eicma.
Also confirmed is the Temporary Bikers Shop, the commercial space dedicated to motorcyclists where they can purchase accessories, clothing, helmets, components and equipment of all kinds for motorbikes, while to celebrate the 110th anniversary of Eicma (1914-2024) an exhibition of historical and modern motorbikes that have left their mark most for their originality and supremacy with their shapes, proportions and materials used will be set up at the South Gate.
Eicma MotoLive: the adrenaline zone of the fair
.And then the most adrenalin-pumping and dynamic content of Eicma: MotoLive, the outdoor area where the public will be able to attend free competitions, but also be thrilled by shows, music and entertainment. Here, the most demanding fans will not be disappointed: phenomenal Freestyle Motocross runs, Acrobatic Trial and the opportunity to see the riders of the most prestigious off-road disciplines up close and much more. Completely revised in its layout and enriched in its content offer, MotoLive will host new races, new attractions and above all a competition with the greatest motorsport legends this year.
