Acqua dell'Elba and the Meyer Foundation together for the paediatric hospital in Florence

February 2026 sees the return of 'L'amore che cura', the initiative that, through a special collection of products, aims to raise funds to support the care, research and hospitality activities of the Children's Hospital of Florence

Also in 2026 Acqua dell'Elba renews its commitment to people and future generations, bringing back to the centre two values that have always guided its actions: the strength of human relations and responsibility towards others, especially the youngest.

With the arrival of February, "L'amore che cura" (Love that heals) takes shape once again, a solidarity initiative through which the Tuscan company chooses to support the activities of the Meyer Foundation, committed to raising funds in favour of the Meyer Paediatric Hospital, a national and European point of reference for the treatment of children. A choice that is not random: in the month traditionally associated with an idea of love often celebrated in a romantic or commercial key, Acqua dell'Elba decides to give space to a different and more essential form, that which is expressed in the love of a parent towards their child. A gesture of closeness that unites, protects and generates hope, transforming solidarity into a concrete action capable of making a difference. The initiative's contribution will be used to support research into paediatric pathologies, the renewal of healthcare equipment, play and smile therapy projects, and care paths dedicated to families facing periods of treatment away from home.

With "L'amore che cura" (Love that heals), Acqua dell'Elba will support the Meyer Foundation through the donation of a selection of some of Elba's most representative fragrances, personalised with an engraving dedicated to the Meyer Foundation, for a total value of 15,000 euros: the room perfumers Mare (500 ml and 200 ml), Casa dei Mandarini (200 ml) and Costa del Sole (200 ml), the eau de parfum Classica Donna and Classica Uomo (50 ml) and the eau de toilette Bimbi (50 ml).

"Renewing our support to the Meyer Foundation also in 2026 means giving continuity to a commitment in which we deeply believe - comments Fabio Murzi, president of Acqua dell'Elba -. Supporting an excellence such as the Meyer Paediatric Hospital means putting people, in particular children and their families, at the centre, and contributing in a concrete way to a project that combines care, research and hospitality. It is a gesture of responsibility and closeness that we feel is an integral part of our way of doing business'.