Mobility

Electric cars in Italy, +46% in 2025. "But fiscal reform is needed to close the European gap"

Motus E elaborates on bev motorisation data: Italy is one third of the market share compared to Europe, proposals in the field to accelerate

by Filomena Greco

Nuove regole per l’auto, sono sufficienti per salvare il settore?

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

The market for electric cars in Italy grew by 46.1% in 2025, bringing the market share of Bev models to 6.2% for the year, still far from the European average - 18.8% from January to November 2025 according to Acea data, almost four points higher than in 2024 - but an improvement over the past. The domestic market remains one of the most difficult for electric models, so it is up to us to think about how to accelerate not only the renewal of the circulating car fleet but also how to increase the percentage of full electric registrations.

Some suggestions come from Motus E, an association supporting electric mobility, which through its president, Fabio Pressi, urges consideration of new paths to support the choice of electric vehicles on the road in Italy. "Now we need to plan the next steps," Pressi emphasises, adding: "Bridging the gap with Europe is possible, but we need stability," he suggests. And he raises a central issue for operators in the sector: the taxation of company fleets. The need to align Italian taxation on company cars with that of Europe is considered a central issue by most of the sector's operators, starting with the Unrae, which brings together foreign manufacturers and supports electric mobility, and ending with Federauto, the dealers' association that takes a very critical view of the choice of electric cars as a priority path for the sector's decarbonisation.

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The question, therefore, is how and whether to continue the strategy of public incentives - a very onerous path with many weak points - and how to evolve the approach so that Italy can align itself with the European average and approach the percentages of the main European markets. In the period January-November 2025, the market share of electric cars reached 19.6% in France (up 2.5 points compared to the same period in 2024), 18.8% in Germany (+5.4 points vs 2024), 8.8% in Spain (+3.4 points vs 2024) and 22.8% in the United Kingdom (+4.1 points vs 2024).

The numbers

In the year just ended, 94,230 full electric cars were registered in Italy, an increase of 46.1 per cent over 2024, with a market share of 6.2 per cent, two points higher than the 4 per cent recorded in 2024. By 31 December 2025, the Italian car fleet will have 365,091 electric cars. All this, notes Motus E, in a shrinking market context, with 2.1% fewer registrations than the year before. In the last month of the year, driven by the delivery of orders placed under the incentives launched in October, registrations of electric cars totalled 12,015, up 107.2% compared to December 2024, mainly due to the incentives booked on the platform on 22 October.

Also noteworthy, according to Motus E, is the progress made in 2025 by the registrations of light electric commercial vehicles, which grew by 118% to 8,234 units, despite the absence of incentives, with a market share more than doubled compared to the previous year: from 2 to 4.6%. Heavy electrics also made progress, with 594 units and a market share of 2.2% (up from 0.7% in 2024).

The scenario

"The numbers for 2025 should be read carefully, in order to plan the strategies to be put in place in the immediate future," Pressi emphasises. "In particular, the combination of incentives in the latter part of the year and the growing availability of mass-market electric models has highlighted a clear interest on the part of Italians in this technology, which can be exploited to make up for the worrying delay compared to other European countries.

The effect of the bonus race fielded by the government, based on Isee indicators, however, warns Pressi, "will run out in a few months and it is essential to plan the next moves, to finally give the market the continuity and predictability that both consumers and the industry need". According to Motus E's vision, shared for example by Unrae, the association that brings together foreign car manufacturers, a decisive lever can be represented by company fleets. "This is an indispensable channel, capable of solidly orienting the market and also meeting the needs of the many who turn to used cars," reiterates President Pressi. For the automotive world, therefore, a profound revision of taxation on company fleets, the system of which is essentially still in place from the 1990s, can no longer be postponed.

The EU push

Also pushing in this direction is the European 'Fleet Mandate', the European Union's legislative initiative that supports the path of electrification of company fleets, helping to achieve the climate targets set by the Commission itself. The new regulation that will have to start the path to regulatory approval in the EU provides for binding national targets for member states for new registrations of company cars and vans from 2030, mainly using tax levers and incentives.

But the issue of taxation is not the only one on the table. "This year's result confirms the ineffectiveness of a discontinuous and confusing incentive policy, but above all of a European regulatory framework that continues to be ideologised and has created disconcertment on the market - especially on the part of private individuals and companies - which has shown that it does not like the electric car unless supported by a massive public contribution, which is impossible to sustain in the long term," highlights Massimo Artusi, Federauto president. According to Artusi, we need to 'get our hands on Italian fiscal policy, ending the bonus season'.

In a joint letter presented at the end of September, the main associations in the sector - Unrae, Anfia, Federauto, together with Aci, Motus E and Aniasa - asked the executive for a series of measures to support the market and the car industry. The issue of tax reform is central to the proposal, which calls for an 'alignment of the tax system with European best practices in terms of deductibility, deductibility and depreciation times, with rules that favour the renewal of company fleets and the fleet of work vehicles, engines of market growth and energy transition, generating environmental, economic and employment benefits, but also tax benefits, and improving the international competitiveness of Italian companies'. On this point, dialogue with the government has never really opened up.

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